Applied buyer behaviour in a global context Assignment

Applied buyer behaviour in a global context - Assignment Example The two adverts have exposure of consumer buying process, segmentation, perception map, motivation and finally marketing mix (Sandhusen & Richard, 2013, p78). The advert by John Lewis that had been designed by Adam & Eve/DDB has which is the agency that creates a huge chunk of the John Lewis adverts has so many notable sections in it. The included song was from an upcoming pop star who is a breathy young man. Other adverts in the past have been entailing breathy young woman. The artist creates maximum emotion from every section of the song making highly applicable for entire. While the song by John Lennon is not popular by many people, the artist (Tom Odell) creates emotional sphere from it. It creates a scenario whereby the story is typically narrated through the use of pictures in a manner indicating little girls and boys playing with different toys. The story outline creates a perception of people waiting for love. There is a creation of snow that was filmed in July. There is also the creation of a Christmas tree and entailing of a middle-class family in some parts of the north east London and heavy filming from Victoria hackney. The adverts create a sensational and ambitious model similar to the 2013 adverts that featured a bear and hare animated epic. Instead of the use of the epic model, the John Lewis chooses to apply the formula of a cute boy highly longing for the Christmas time to get a penguin gift in the 25th December. It reveals of how the by spends his time paling with the friend who is a penguin. At first, the penguin friend appears real but later it emerges that it was untrue, and perhaps CGI was entailed in the filming process. The film shows the Sam, who is the boy going to the field and playing Lego with his friend penguin (Monty). The two bounce to trampoline in unison and Sam notes the Monty is lonely as it sees couples touching hands. In Christmas time, Sam looks Monty one g ood thing, a mate that it had strongly missed all the time. Beside

Mcds Current Strategy Essay Example for Free

Mcds Current Strategy Essay Do we have a contradiction here? †¢ Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? †¢ Is the CFO correct in assessing that the main business of the company is to compete with other burger companies? †¢ What do you think of the current suggested strategy that McDonald’s develop a healthy line because this will continue to attract people whose main demand is burgers and fries? †¢ Do you think that the current socioeconomic demographics will continue to positively react to the McCafe’s? What would you suggests as strategies or main strategy for Mc? I dont think there is a contradiction in this case. In my opinion, we say it is a contradiction because McD company uses different strategy to different segments in the market. The company has been trying to build a new image of healthy food to go along the need of modern adults. On the other hand, however, the burgers and fries still take large pile of market. McD is well-known by there traditional products burgers and fries and there is one thing that we have to admit is that many people order burgers and fries in McD because customers eating habit has been changed by McD. As far as I know, I think McD can sell their original products as well as doing more advertisements of those new and healthier food to appeal new customers. Since McD has been playing a very important role of domain peoples eating habit, I suppose that McD should develop more, or I say different, concept of healthy food. With specific stores selling different stuff then analyze which chain is better to suit modern people. So I agree with the CFOs opinion. McD wants to be the NO.1 then it has to win in the market with other fast food companies. And to attract more customers is the point to gain more profit. To develop more healthy food, will definitely get more people to buy its stuff. As for the McCafe, lower price and better quality will be the motivation that people want to buy a cup of espresso in McC. But since there are more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the price and quality, the service and the diversity of products are important too.

Shakespeares Hamlet - Claudius Essay -- GCSE English Literature Cours

Claudius of Shakespeare's Hamlet’s G. Wilson Knight in "The Embassy of Death" interprets the character of Claudius in Shakespeare’s Hamlet: Claudius, as he appears in the play, is not a criminal. He is - strange as it may seem - a good and gentle king, enmeshed by the chain of causality linking him with his crime. And this chain he might, perhaps, have broken except for Hamlet, and all would have been well. But, granted the presence of Hamlet - which Claudius at first genuinely desired, persuading him not to return to Wittenberg as he wished - and granted the fact of his original crime which cannot now be altered, Claudius cannot now be blamed for his later actions. They are forced on him. As King, he could scarcely be expected to do otherwise. (n. pag.) This essay, with the involvement of various literary critics, will consider Knight’s evaluation in light of others’, and will thoroughly delineate the character of King Claudius, show his place in the drama, and interpret his character. The drama opens after Hamlet has just returned from Wittenberg, England, where he has been a student. What brought him home was the news of his father’s death and his father’s brother’s quick accession to the throne of Denmark. Philip Burton in â€Å"Hamlet† discusses Claudius’ sudden rise to the Danish throne upon the death of King Hamlet I: The fact that Claudius has become king is not really surprising. Only late in the play does Hamlet complain that his uncle had "popped in between the election and my hopes." The country had been in a nervous state expecting an invasion by young Fortinbras, at the head of a lawless band of adventurers, in revenge for his father’s death at the hands of King Hamlet. A strong new king was immediat... ...Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981. Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000 http://www.bartleby.com/215/0816.html West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957. Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.

Why You Should Purchase a PC :: essays research papers fc

Why You Should Purchase A PC Computers are capable of doing more things every year. There are many advantages to knowing how to use a computer, and it is important that everyone know how to use them properly. Using the information I have gathered, and my own knowledge from my 12 years of computer experience, I will explain the many advantages of owning a computer and knowing how to use a PC and I will attempt to explain why you should purchase a computer and learn how to use one properly. Webster's New World Compact Dictionary defines a computer as "an electronic machine that performs rapid, complex calculations or compiles and correlates data" ("Computer."). While this definition gives one a very narrow view of what a computer is capable of doing, it does describe the basic ideas of what I will expand upon. We have been living through an age of computers for a short while now and there are already many people world wide that are computer literate. According to Using Computers: A Gateway to Information World Wide Web Edition, over 250 million Personal Computers (PC's) were in use by 1995, and one out of every three homes had a PC (Shelly, Cashman,& Waggoner, 138). Computers are easy to use when you know how they work and what the parts are. All computers perform the four basic operations of the information processing cycle: input, process, output, and storage. Data, any kind of raw facts, is required for the processing cycle to occur. Data is processed into useful information by the computer hardware. Most computer systems consist of a monitor, a system unit which contains the Central Processing Unit (CPU), a floppy-disk drive, a CD-ROM drive, speakers, a keyboard, a mouse, and a printer. Each component takes a part in one of the four operations. The keyboard and mouse are input devices that a person uses to enter data into the computer. From there the data goes to the system unit where it is processed into useful information the computer can understand and work with. Next the processed data can be sent to storage devices or to output devices. Normally output is sent to the monitor and stored on the hard-disk or to a floppy-disk located internal of the system unit. Output can also be printed out through the printer, or can be played through the speakers as sound depending on the form it takes after it is processed. Once you have grasped a basic understanding of the basic parts and operations of a computer, you can soon discover what you can do with computers

Ohm’s law Essay

Predictions 1. The longer the wire, the more it will resist the flow of electrons 2. The wider the wire the less resistance it shall have. 3. Copper will be the wire which has the less resistance. 4. The different types of wire will have different levels of resistance. Accuracy I am intending to also get a reading for the length â€Å"zero† also using the crocodile clips and keeping the circuit identical. This shall be my â€Å"control†. I suspect that there will be resistance both in the circuit wires and in the multimeters. This will mean that the values obtained for resistance of the wire shall be slightly too high. By subtracting the resistance value of the circuit wire from the resistance calculations I will get a more accurate set of results. Also as I intend to draw a best fit line for my results, if all the points are slightly too high the gradient will be dramatically altered. The way in which the readings are being taken is designed so that the readings are random but in an orderly way so that I can spot any mistakes. Method Method used The method used was identical to that explained under the planning section, above. The results (i. e. readings on the multimeters), were taken down and put into tables. The results were as follows: Results For nickel chromium wire, SWG 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) T3Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) For nickel chromium wire, SWG 22 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) For copper wire, swg 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) Try 1 Try 2 Try 3 Ave. Try 1 Try 2 Try 3 Ave. For constantan wire, swg 30 Length (cm) Width (mm). Current Readings (Amps) Voltage Readings (Volts) For manganane wire, swg 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) Resistance values For Nickel Chromium Wire, SWG 30 Length (cm) Current (A) Voltage (V) Resistance (? )For Nickel Chromium Wire, SWG 28 Length (cm) Current (A) Voltage (V) Resistance (? ) For Nickel Chromium Wire, SWG 24 Length (cm) Current (A) Voltage (V)Resistance (? ) Patterns and trends It can be quite clearly seen in most of my results that when a graph of length and resistance are plotted the result is a straight line. In my case I have obtained a scatter graph with a very strong positive correlation. In graph 1 It can be seen that there are four straight lines passing through the origin. These straight lines are the values for Nickel Chromium at different gauges. The gauge values are as follows: Gauge Diameter (mm)   graph two, it can seen that this is not a relationship of direct proportionality as the correlation doesn’t â€Å"point† towards the origin. Also from graph one, it can be seen that the resistance increases as the length does. All these lines are straight and they all pass through the origin, so I think it is appropriate to conclude that Resistance is directly proportional to the length of the wire. Finally it can be seen from graph three that the resistance in different types of wire varies according to the type. Keeping the gauge constant this was tested and the results were as follows: Nickel Chromium is the most resistant, Manganane is the second most resistance, Constantan is third, And the least resistant is copper. All the evidence her proves that my results agree with my hypothesis. (c. f. section P). Evaluation Reliability The reliability of these results is quite good. This is because the procedure is relatively straight forward, and the numbers are not difficult to record. I think the results are certainly reliable enough to support both of my conclusions firmly. Anomalus results. There are a few anomalus results throughout the experiment. The resistance values in the table are not always increasing, and this is not always occurring at a steady rate. Good example of which are the readings for 40 and 50 cm on the copper wire. I think that this is just a mistake in taking down the results or possibly we didn’t wait foe the voltmeter to stabilize. Experimental errors These could include many things, the most likely of which are a short circuit, The wire may have heated up causing less resistance, and the readings on the multimeters could have been inaccurate. Further work This could include finding a more varied set of results, testing more types of wires. It could also include taking more readings to get better averages. I would suggest using all the rest of the equipment in the same way. Also one could try to investigate temperature changes by using insulated wires and a tray of cold/warm or hot water. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Womens Rights Essays

Womens Rights Essays Womens Rights Essay Womens Rights Essay n. d. Web. 22 Jan. 2013. 3. Europe ?„? « Women Suffrage and Beyond. Women Suffrage and Beyond RSS. N. p. , n. d. web. 22 Jan. 2013. 4. WOMEN IN THE ELI: women the HISTORY OF EUROPE womens politics: The Ferntntst Movement. WOMEN IN THE ELI: women in the HISTORY OF EUROPE Womens Politics: The Feminist Movement. N. p. , n. d. Web. 22 Jan. 2013. 2013.

Michelangelo Defend my dead painting now, Giovanni, and my honor not being in a good place nor I a painter.

Michelangelo Defend my dead painting now, Giovanni, and my honor not being in a good place nor I a painter. All his life Michelangelo professed to think of himself as a sculptor rather than a painter. In fact he was not a painter in the sense of such great artist as the Dutch and Flemish painters of the seventeenth century. Michelangelo used to say that sculpture was the lantern of panting, and the difference was like the sun and moon. Michelangelo believed sculpture required more judgment and precision, it was harder work. Even in his old age he disliked the manual arts and a distaste for painting. He signed all of his work Michelangelo the sculptor.Yet, of all Michelangelo's more ambitious projects only those in painting were completed by his own hand, while his many sculptural designs ether survive in bad condition or were never even started. And, despite his disregard for the fundamental of painting, he was one of the greatest painters who ever lived. In content and form, in piercing intensity of feeling and beauty of mass and line.A Ignudo, Sistine ChapelMichelangelo was a character o f conflict. He broke away from his family to seclude himself and focus on his art. He lived for years in extreme privation in order to devote almost the entire income from stone-carving to the re-establishment of the family fortune and honor. He loved his father and brothers and poured out earnings for there well being, but berated them unjustly. He was a republican and challenged public officials. But when the chips were down he fled or hid, and in political danger recommended the strictest concealment of political opinion. He professed undying love for Tommaso Cavalieri, yet entertained other emotional interests. He was always a strict Christian, devoted to God and the Church and scornful of false priests.There is, undeniably a certain grandiosity about Michelangelo, illustrative yet tragic. Michelangelo signed many contracts-...

History of Greek Life essays

History of Greek Life essays Fraternities and sororities date back to the American colonial era. During that time, colleges focused on teaching the classics, Greek and Latin literature, rather than liberal arts such as science and history. As a result, students created these clubs to debate the intellectual and political ideas of their time. The first general fraternity, known as the Flat Hat Club was established in 1750 at the College of William and Mary in Williamsburg, Virginia. Thomas Jefferson, the 3rd President of the United States was a member of this club. Later in 1776 Phi Beta Kappa became the first society to identify itself with Greek letters. It was started when a student was refused membership to an organization known as PDA, a literary society that had long lost its purpose. Phi Beta Kappa displayed many of the characteristics associated with todays Greek-letter fraternities: the mystery of secrecy, rituals, oaths of loyalty, secret handshakes, a motto, a badge, and most importantly a str ong bond of friendship. More chapters were founded and as time went on, Phi Beta Kappa became purely intellectual and less social in its purpose. Today, on over 184 college campuses Phi Beta Kappa has become a scholastic honorary society that recognizes students who show superior achievement in academics. At Union College the decline of a military marching club left students of the school feeling like they needed something else to occupy their time. In November of 1825 a group of students, including some members of Phi Beta Kappa, organized and founded Kappa Alpha Society. Many students and faculty were opposed to Kappa Alpha due to its secrecy. Other groups, however, admired it and formed Sigma Phi and Delta Phi in 1827. These 3 fraternities make up what is today known as the Union Triad. 1839 brought the founding of another fraternity by John Reilly Knox, a prominent member of a literary society at Miami University. He...

Nursing Documentation Term Paper Example | Topics and Well Written Essays - 750 words

Nursing Documentation - Term Paper Example The term records is used in this periodical to mean any written by electronic means generated information about a patient that describes the service or duty of care provided to that client. Health records may be paper documents or electronic documents, such as images, electronic medical records, faxes, e-mails and video record or audio. Body Via documentation, nurses converse their explanations, decisions, procedures and consequences of this deed for clients. Records used as exact explanation of what happen and when it happened, hence they give clear information on them. From documentation, information given to individual clients or groups of clients according to the nature of the individuals relates to the consequences of observation. For individual clients, documentation provides entire statement of the status of the client, the proceedings of the nurse, and the client results. Nursing documentation clearly describes an evaluation of the client’s fitness status, nursing inte rventions carried out, and the result of these interventions on client impacts. From nursing health chart, care plan records client’s requirement such as goals of clients and wishes. If care plan, needs any change nurses usually report the information to other health care or physician on behalf of client. For groups of client, this document provides information about therapy groups and public health programs service records hence nurses record overall observations pertaining to the group (Carpenito, 2009). Reasons for nursing documentation Nursing documentation usually help in facilitating communication, it provides good nursing care and it meets professional legal standards. Facilitation of communication Nurses usually communicate with other nurses, client and family members of client. In addition, documents usually show interventions that nurses used and outcome from them and care provided to the client by health team (Lippincot & Wilkins, 2007). Promotion of good nursing c are Documentation is used as a source of fund and it gives management a good picture on how to pay their nurses hence carrying out nursing resources on how nurses produced their job such as if the quality of work given is low or high. Nurses also make decision on work based with outcome information and they make changes from base evidence (Treas, & Wilkinson, 2013). Meeting professional and legal standards Documentation helps management to acknowledge nurses skills and knowledge via nursing client relationship. In a court of law, the client’s health record serves as the legal record of the care or service provided. Measurement of Nursing care and the documentation of that care measures according to the standards. Tools for documentation Documentation has tools such as flow sheets, worksheets and checklists, Care maps and client care plan are some of tools used to describe health records (Treas, & Wilkinson, 2013). Worksheets Nurses use worksheets to classify care provided to manage their time and many rights of the client. They also communicate surgeries, upcoming test and available orders in the clinic. Client care plans Client care plan are outlines of individual care and they make permanent health record I hospital. They also used to record clearly the wishes and needs of client. Flow sheets and checklists Flow sheets and checklists are also used in document routine care, observations and records kept on a regular basis, and there are permanent health

Organizational Innovation and Change - Critical Thinking Mod 8 - The Essay - 1

Organizational Innovation and Change - Critical Thinking Mod 8 - The Challenger and Columbia Shuttle Disasters - Essay Example Both the Challenger and Columbia shuttle disasters were a result of weak organizational cultures along with other critical factors. After the Challenger disaster of 1986, the Rogers Commission came up with a number of recommendations for NASA which included a restructuring of the management structure as well as a change in the organizational culture in order to carry out a more centralized decision making for effective safety measures. As a result of these measures and recommendations, NASA changed its organizational culture by focusing more on the implementation of safety measures and by assigning more professionals for these safety and quality assurance measures. However, the aftermath of the Columbia disaster revealed that NASA was unable to sustain these effective changes as it had actually implemented downsizing policies in response to a lack of funding. Instead, of employing specialized and trained labor from within the company for these delicate and critical safety measures, NASA instead resorted to outsourcing these responsibilities. Furthermore, the emphasis on the safety measures was reduced as the pol icies were directed towards cost reduction rather than on development and safety measures. The policies adopted relied on the past success of NASA and the problems associated with safety, rather than researched upon, were ignored. Instead of scheduling meetings for further improvements and developments, the management focused on short term operations. In order to gain competitive advantage and sustain effective changes in the organization, it is important to invest in long term opportunities and carry out long term planning. It was also observed that NASA missed a number of signals and if these would have acknowledged, the disasters of Challenger and Columbia could have been avoided (Oberg, J. 2013). NASA also faced problems in terms of its hierarchy and organizational control.

Urban Health Essay Example | Topics and Well Written Essays - 1750 words

Urban Health - Essay Example The number of cases also exceeds to countries like Eritrea and Gambia (Abernethy 2013, n.p.).According to these mentioned statistics, tuberculosis is an urban health issue which has to be prevented. To elaborate on the effect of TB and why it has grown into an urban health issue, this study text will highlight the emerging TB issue in Europe, particularly the United Kingdom. The discussion will argue on the perspective that immigrant populations contribute to its increase, as is observed in the New Ham region of the London Borough. Tuberculosis in Newham is at an alarmingly high rate (Howes 2013, p.136). The following study text will critically examine the prevalence of tuberculosis within Newham in comparison to other boroughs within the UK. The paper will discuss the situation of the area of New Ham, East London and see that are the causes of increasing number of tuberculosis cases. In its conclusion, the study will also provide some potential recommendations to deal with the issue which will help in the fight against tuberculosis in the said region. According to Centers for Disease Control and Prevention (2014, n.p.),Tuberculosis is caused by the Mycobacterium tuberculosis bacteria. As is popularly known, it affects mostly the lungs and other organs such as the lymphatic system, the circulatory system and to an extent the central nervous system (NHS 2014, n.p.). The lymph nodes surrounding the lungs and heart become enlarged, as is the case with all other lymph nodes in an effort to curb the spread of the disease to the entire body (On Health 2014, n.p.). Upon realizing this threat, the body’s immune system reacts by forming scar fibrosis or tissue around the bacteria. If by any chance the bacteria bypass the fibrosis, the disease is reactivated and the pneumonia re-emerges. What follows is damage to bones, kidneys, and the meninges lining the brain and spinal cord. There are two categories of TB. Latent tuberculosis means that

Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words

Marketing Planning - Essay Example Starbucks would essentially adopt a value delivery based distribution strategy that would imply that the company adds value in each of the stages of distribution (Hooley & Graham, 2008, p.6). Starbucks would also try to undertake a vertical backward integration that would help the company reduce the cost leakage and would also enable greater value creation. This would help generate cost advantage that could be passed on to the customers as price discounts. Moreover, a backward integration would also enable the Starbucks to generate greater value in the finished product in the form of better quality standards as it would enable the firm to have greater control over the supply chain increasing its bargaining power to a considerable extent. This would also help the company to create entry barriers for new entrants. In addition to pricing and distribution marketing communications also plays a major role in the success of a product in the market. Starbucks would adopt an integrated market ing communication strategy that would include using multiple channels of communication. Considering the fact that Starbucks has its operation spread around diverse areas of the globe hence a ‘glocalisation’ strategy of thinking globally and acting locally would be followed by the company across its entire line of business. This would imply that the company would essentially take into account the local culture and sentiments of the target market while implementing the marketing communication strategy.... Considering the fact that Starbucks has its operation spread around diverse areas of the globe hence a ‘glocalisation’ strategy of thinking globally and acting locally would be followed by the company across its entire line of business. This would imply that the company would essentially take into account the local culture and sentiments of the target market while implementing the marketing communication strategy (Carey, 2007, p.143). New Product Launch New product development includes a number of steps beginning from idea generation, idea screening, evaluation, prototype launch, final screening and actual launch (Waters, 2006, p.278). A new product to be launched by Starbucks would be a smoothie that would be a blend of coffee and chocolates. The product would come up with fruit flavours that would essentially include local fruits as well as seasonal fruits. The new product would be positioned as a drink with a nutritional value that would also have a good taste and nut ritional value. The product would be targeted at the younger age group of 15-45 years. The company would launch this new product simultaneously across all the markets that are being currently served by the company. In this regard the company would add local tastes and flavours that would help the company easily popularise the product. This would be in line with the ‘glocalisation’ strategy of thinking globally and acting locally (Hamel, 2001, p.100). Starbucks would adopt an effective integrated marketing communication strategy that would essentially use different media sources including the print as well as electronic media. Billboards and hoardings would be also used to promote the new product. In addition attractive initial discount

Physics of cheerleading Term Paper Example | Topics and Well Written Essays - 1250 words

Physics of cheerleading - Term Paper Example According to Newton’s law of reaction, when two objects act together the force on one object becomes the same as the magnitude but in opposite direction to the other. Studies reveal that, when two objects act together, there are several forces. This is because, one object tends to exert force on the other one which acts upon it hence the reaction forces defined in the third law of motion. The action forces always accelerate towards the earth while the reaction moves away from the earth. This can be presented in an equation with variables in the normal force which acts on both forces as: The speed of rotation into the air can increase or decrease when the distance of mass and axis is changed. When performing a stunt, the cheerleader may not gain momentum if on the ground since velocity and position are zero. Incase one jumps to decrease the distance between the body and axis of rotation, then the angular momentum remains constant since there is no outer torque which has taken place in the radius of X. Today, most of the cheerleaders are expected to poses athletic shape with gymnastic foundation. So as to gain the force required to spin into the air without anybody increasing or decreasing the momentum while in the air. According to Hewitt, Paul and Wolf (2008, p 136), the main principle behind physics of cheerleading is to set up a good weight allotment in the stunts, for example in pyramids. This is created by putting a great number of people at the bottom than at the top. The strong members of the group form the base while the lighter members are put on the top. This makes it possible for the team to perform stunt that involve holding and tossing the cheerleader up in the air. Stunt depends on having the right number of people forming the top and bottom in the pyramid. In stunt, balancing is important so as to help in supporting the weight exerted at top of the

Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words

Marketing Planning - Essay Example Starbucks would essentially adopt a value delivery based distribution strategy that would imply that the company adds value in each of the stages of distribution (Hooley & Graham, 2008, p.6). Starbucks would also try to undertake a vertical backward integration that would help the company reduce the cost leakage and would also enable greater value creation. This would help generate cost advantage that could be passed on to the customers as price discounts. Moreover, a backward integration would also enable the Starbucks to generate greater value in the finished product in the form of better quality standards as it would enable the firm to have greater control over the supply chain increasing its bargaining power to a considerable extent. This would also help the company to create entry barriers for new entrants. In addition to pricing and distribution marketing communications also plays a major role in the success of a product in the market. Starbucks would adopt an integrated market ing communication strategy that would include using multiple channels of communication. Considering the fact that Starbucks has its operation spread around diverse areas of the globe hence a ‘glocalisation’ strategy of thinking globally and acting locally would be followed by the company across its entire line of business. This would imply that the company would essentially take into account the local culture and sentiments of the target market while implementing the marketing communication strategy.... Considering the fact that Starbucks has its operation spread around diverse areas of the globe hence a ‘glocalisation’ strategy of thinking globally and acting locally would be followed by the company across its entire line of business. This would imply that the company would essentially take into account the local culture and sentiments of the target market while implementing the marketing communication strategy (Carey, 2007, p.143). New Product Launch New product development includes a number of steps beginning from idea generation, idea screening, evaluation, prototype launch, final screening and actual launch (Waters, 2006, p.278). A new product to be launched by Starbucks would be a smoothie that would be a blend of coffee and chocolates. The product would come up with fruit flavours that would essentially include local fruits as well as seasonal fruits. The new product would be positioned as a drink with a nutritional value that would also have a good taste and nut ritional value. The product would be targeted at the younger age group of 15-45 years. The company would launch this new product simultaneously across all the markets that are being currently served by the company. In this regard the company would add local tastes and flavours that would help the company easily popularise the product. This would be in line with the ‘glocalisation’ strategy of thinking globally and acting locally (Hamel, 2001, p.100). Starbucks would adopt an effective integrated marketing communication strategy that would essentially use different media sources including the print as well as electronic media. Billboards and hoardings would be also used to promote the new product. In addition attractive initial discount

Modern Indian Religions Research Paper Example | Topics and Well Written Essays - 750 words

Modern Indian Religions - Research Paper Example Ambedkar, emphasizes the role of God in religion and its influence in bringing social changes and hence laying the foundation for an egalitarian society. B.R. Ambedkar, pioneered and demanded for a revolutionary change in the caste system by fighting for equal rights for India's lower classes - known as the untouchables. Post independence he drafted the Indian Constitution and defended the ethnic and religious minorities by advocating their rights and reserving a secure place for them in the society through quotas, ensuring them government jobs and thus laying a foundation of social equality. He inspired the Dalit Buddhism movement in India with a view to eradicate the biased treatment meted out to the social outcasts on the basis of their religion. It led to mass conversions among the lower classes who converted to Buddhism. He spearheaded the first Dalit movement in the Indian state of Maharashtra and launched efforts and programs to eradicate illiteracy among the Dalits, by settin g up newspapers and establishing political parties to support the cause. He also contributed in campaigning for acquiring religious rights for the Dalits and played a key role in lifting the ban which prohibited the Dalits from entering Hindu places of worship. This paper on modern Indian religions discusses the impact and influence of Dalit Buddhism in bridging the gap between the higher castes and the lower castes / the untouchables i.e. the Dalits.... Although Dalit Buddhism was a new religion introduced by Ambedkar the fundamental principles were borrowed and based on Buddha's preaching. According to Ambedkar the Dalits were not Hindus, and hence he embraced Buddhism which is silent on the existence of god. Dalit Buddhism is based on this lack of denial or acknowledgement of the concept of god, since it is perceived as an attempt to rationalize the concept of god. Thus, Buddhism is often described as a theist religion rather than an atheist one. The Tibetans view the Dalai Lama as a reincarnation of Buddha - the god, and in the same vein, the Dalits in India view Ambedkar - their savior as reincarnation of god (Karunyakara, 2002). Dalit Buddhism was founded as a means of liberating the oppressed and socially outcast people in India from the clutches of Hinduism. Buddhism as a religion offers the freedom to the modern Indian society to embrace equality and respond to the challenges posed by a highly hegemonic Hindu - Brahmin socie ty. In a society where casteism is rampant and there is an apparent bias / prejudice against the Dalits, Buddhism offers an opportunity to the Dalits to reconstruct their own cultural world, which reinstates the values, beliefs, and ideals relevant to the Dalits in a Hindu dominated society (Ambedkar, 1980). Impact of religion in building an egalitarian society: Religion plays a key role in social and political aspects in India. Hindu Brahmins assume positions of greater significance in the socio-cultural spheres of life while teh Dalits are treated as outcasts and suffer great injustice across various sectors in the society. Dr. Ambedkar, through the introduction of Dalit Buddhism

American Experience in Huck Finn Essay Example for Free

American Experience in Huck Finn Essay â€Å"All modern American Literature comes from one book by Mark Twain called Huckleberry Finn.. † claimed Ernest Hemingway, a American author and journalist. This quote represents the idea and perception of Huckleberry Finn as a defining moment in American Literature, a time when a new culture was being formed west of the Atlantic that had many different subjects and characteristics than that of the literature in Europe. What makes The Adventures of Huckleberry Finn so original and such a representation of America is that whatever Huckleberry Finn, the character, is about or can be defined by, is what America was all about. Through this complex character, Mark Twain was able to create a new American experience and show the reader all about it. The main characteristics of the American experience that Mark Twain represented through this character included a social commentary on the southern culture and its response to slavery and its general antebellum culture, the nature that defines America and how America defines its nature and the freedom from it, and the new anti-materialistic hero. The opening of the book deals with the most serious issue depicted; the idea of slavery and the response of the southerners to its injustices. The majority of the American experience of slavery and its response are shown through the relationship between the main protagonist, Huck and his friend Jim. When Jim first approaches Huck to tell him that he has run away from his master Huck replies, â€Å"People would call me a low down Abolitionist and despise me for keeping mum- but that don’t make no difference. I ain’t agoing to tell.. † (1379). In a time when it was illegal to aide slaves in their escape, Huck was just beginning to start his moral dilemma of his loyalties to the law, and his friendship with Jim. This brings about a side note on the American experience of slavery that is not as developed as the response to slavery in Huck and that is: how does a person act and feel in a society in which they have friends that can become slaves. In many Abolitionist books and essays at the time, the reader was directed to feel for the slave as a man, as a brother. They used emotions to show the hardships of the slaves and play upon the guilt of the white American to end slavery. In Huckleberry Finn, Twain asked the reader to determine how they would act on slavery when they saw their friends under servitude. This was a large issue because it brings out personal alliances with cultural alliances of the south. However, the main American experience Twain is trying to develop on slavery is not the personal relationship and whether or not slavery was a terrible issue, it was the southerners response to slavery. This is exemplified by two separate cases. The first is with slavery and Jim, and the second is with Huck’s abusive and drunken father who would â€Å"lay drunk with the hogs in the tanyard† (1359). Both of these issues were just symbols of the southern distorted culture of the time. A culture that could enslave a man, calls themselves good Christian men, and then falls asleep drunk. What is peculiar about this novel is not necessarily Twain’s feelings regarding the morality of this culture. It is fairly obvious that he disapproves of such and shows that it is a morally defunct society, but rather what makes this novel truly representative of the American experience is showing how even someone who is not morally corrupted acts upon it. Huck, who is shown through his helping of Jim and his friendship with Jim, clearly understands the injustice of slavery and the immoral acts his father does. What does he do about it though? Does he seek to transform this southern society through work or a mini-revolution? No, he just simply moves along. This is the central irony of the book, and thus represented of one of the ironies of the American experience in the 19th century. Huck Finn chooses to leave intact this society that is clearly in need of change, and just simply leaves the place behind. It shows that he is against slavery and the ideals of the south and thus won’t live in it, but he also won’t change it. This was one of the most prominent experiences of America in the 19th century. Many whites disagreed with slavery, but if it did not affect their lives, as they were not necessarily the culprit or the victim, they just went on living their lives. The most common feature of this novel is movement. While this was crucial in developing the irony that was the southern response to slavery, it is also important in itself. In this novel, the main characters are always going somewhere, leaving a place in which they didn’t like or had a bad experience, and moving on to the next. This sense of freedom from nature was feature that is distinctly American. In the novel, the river was a  central metaphor as it brought them food, their raft, but also gave them a means of transportation. The American experience of traveling for the sake of traveling and expanding yourself in nature is shown from their experiences with movement in the river. Huck Finn was a character who is always in motion, always free. This was seen by the fact that he did start out the trip trying to provide freedom for Jim up the river, but when they passed Cairo he did not stop. In fact, the new route would take them to New Orleans, a slave-trading capital of the south at the time (Johnson). The freedom that nature provided Huck was seen by his depiction of the nights on the raft as â€Å"It’s lovely to live on a raft. We had the sky, up there, all speckled with stars.. † (1423). This freedom brings a release from the world of land, the towns where people were entrapped in a cycle of guns, alcohol, and racism. He does not see in moral meaning in nature like the transcendentalists of the time, rather it was an escape of the modern world, a place to have pleasant feelings. This freedom is an American experience. In just a purely physical sense, America has the opportunities for freedom. Vast lands, ample rivers, defined seasons all allow the American to seek freedom from society. This is something that was not seen in Europe as you were subjected to just your own country’s land through language, cultural, and physical barriers. This idea of jumping on a raft and finding your freedom, both spiritually as in the case of Huck and physically in the case of Jim, is something that represents a true American experience. This myth of the open frontier continued in writing for decades to come, a myth that would allow the individual American to escape the rapidly growing urban centers that were developing an uneducated middle-class. The last particularly American subject is the hero of the novel himself, Huck. Huck is envisioned as this romantic anti-society anti-inheritance hero. In coming-to-age novels of the time, many were determined to show the process the character mature, moving past their youthful selves and into a role of social acceptance of culture. Huck represents a new American subject, on who speaks as he wishes, and does as he wants. Because of his traveling lifestyle, Huck does not concern himself with inheritance or money for any matter. What mattered most for Huck in the story was the materials that made the journey possible. He was not concerned with his social class, his need for a life with a wife, kids, and money. This metaphor represents the American Anti-materialistic culture that was forming, and thus Twain depicted it as such in his story. The sense of anti-conformity culture was the subject, a view that was depicted primarily by Huck. To combat the idea that Huck was just a child, and this is how he was supposed to act, Twain introduces two characters. The Duke and Dauphin, con-artists who swindle people out of their money by performing productions represent the free nature, the anti-materialistic culture that Huck represents. While these two do act in order to obtain money, the goal of the money is not to obtain a higher social order, but to carry on in life. It supplies their thirst for fun. This was seen when after a heist, the Duke asks to count the money so that they can â€Å"take and give it to the girls† (1451). This shows that they went about their plan yes for the money, but the money was not an object that they desired; it is what it can be immediately used for that defines it. This was against the European experience of inheritance and the desire to better oneself in a Victorian fashion, and represented an American subject. Huck finds out throughout the story and the encounters with the people in the towns, how to live in order to escape the social conformity, thus creating his own identity. This idea of putting your obligations to you self-creation and fun, and not to the creation of a self that is defined by community or cultural standards was an effective approach to an American subject. In an extended metaphor, Huck Finn and his friends and acquaintances represent an American subject. Their reactions to slavery represent the blind eye and unwillingness to put about change in the southern culture of slavery and racism, a subject that would arguably represent the south to this day. At the same time, the river which took them away from their culture as opposed to fighting it, also represents the freedom of America, a subject Twain makes sure he repeats throughout the novel. Lastly, the characters themselves represent a new age of anti-materialism, a staunch contrast to the European idea of self-betterment for the sake of culture and standing. In all, these metaphors all show a new American subject. Cited: Twain, Mark. â€Å" The Adventures of Huckleberry Finn. † The Harper Single Volume American Literature. Ed. McQuade et al. New York: Longman. 1999. 1355-1522 Walter Johnson, Soul by Soul: Life Inside the Antebellum Slave Market, Cambridge: Harvard University Press, 1999, p. 2 and 6.

Global Warming: Technical Solutions

Global Warming: Technical Solutions Evaluate the Technological Solutions Available to Ameliorate Global Warming Introduction Global warming has been proven to be the direct result of anthropogenic causes or man-made interventions with nature. Starting with the Industrial Revolution of the late 18th Century, technologies have been developed that resulted in the accumulation of greenhouse gases in the atmosphere which trap the sun’s radiant energy. This enhanced greenhouse effect gradually raises the earth’s surface temperatures and is projected to create irregular environmental conditions, namely: the melting of polar ice caps, rising of sea level, profound agricultural changes resulting from climate change, extinction of species, abnormal weather conditions, increased incidence of tropical diseases, disappearance of ecological niches and disruption of drinking water supply, (Global Warming, 2004). Since global warming offers a great potential to create catastrophic effects on the environment as a whole, it becomes a global issue, requiring the involvement of the whole international community in finding ways to ameliorate its adverse effects, (Baird, 2006). Global greenhouse gas emissions that are causing global warming come from different sectors. Figure I below shows the global greenhouse gas emissions by sector data: Land use change and forestry contribute the highest greenhouse gas emission rate (19%); followed by electricity (16%); agriculture (14%); transport (13%); other fuel combustion (11%); manufacturing and construction (10%); waste (4%); and industrial (3%) and combined heat and power (3%). The Pew Center on Global Climate Change (Undated, p. 1) asserts that â€Å"because there are so many sources of these gases, there are also many options for reducing emission.† This paper evaluates the available technological solutions to ameliorate global warming by presenting the advantages and disadvantages of each option. Moreover, such solutions will be presented on a sectoral basis, starting with land use, forestry and agriculture; followed by electricity, and finally by the transportation sector. Land Use, Forestry and Agriculture Sector Technology Land use and forestry technology includes carbon accounting, sequestration, and biofuel production. 1. Carbon Accounting and Sequestration According to the Intergovernmental Panel on Climate Change or IPCC (2000), carbon stock enhancement from land use, land –use change and forestry activities are reversible and therefore require careful accounting. Carbon accounting technology, which involves land-based accounting and activity based accounting, provides accurate and transparent data on carbon stocks and/or changes in greenhouse gas emissions by sources and removals by sink. These data are required to assess compliance with the commitments under the Kyoto Protocol. Moreover, carbon accounting will help determine relevant carbon pools that can be used in the production of an alternative source of fuel, such as biofuels. Changes in carbon stocks can be technically determined with the use of activity data, remote-sensing techniques, models derived from statistical analysis, flux measurement, soil sampling and ecological surveys. However, the cost of carbon accounting increases as precision and landscape heterogeneit y increases, (IPCC, 2000). As a result of careful carbon accounting, excess carbon can then be captured or sequestered in order to be utilized as fuel source. An example of carbon sequestration technology is the Integrated Gasification and Combined Cycle Process or IGCC, which allows for easy sequestration of carbon for long term storage in underground geological formations. However, the Pew Center on Global Climate Change (Undated), cautions that further research is needed to test the viability of large scale underground storage of carbon in a long term scale. 2. Biofuel Technology Biofuel production or biomass gasification ensures lower greenhouse gas emission levels by converting waste wood and biomass into biofuels that could replace fossil fuels. The report of the Pew Center on Global Climate Change (Undated, p. 4), maintains that agricultural lands can be planted with carbon-dioxide fixing trees that can be used for fuel production. This will result to land use changes that may have multiple indirect benefits such as improvement of soil, air and water quality; and increase in wildlife habitat. However, study findings suggest that the cultivation of corn and soybeans for biofuel production produces adverse environmental impacts, such as the leaching of pesticides and nitrogen and phosphorus from fertilizers into water resources, (Manuel, 2007). Moreover, biofuels are from two to four times more expensive than fossil fuels and are not believed to compete well in the marketplace. For example, â€Å"a fuel –cost comparison indicates that while gasoline could be refined for 15 to 16 cents per liter (in the late 1980s), the cost of biofuels ranged from an average of about 30 cents per liter (for methanol derived from biomass) to 63 cents per liter (for ethanol derived from beets in the United Kingdom)†, (Barbier et al. 1991, p. 142; cited in Johansen, 2002, p. 266). Electricity Sector Technology According to the Pew Center on Global Climate Change Report (Undated), power plants and coal combustion that supply electric power account for the greenhouse gas emissions on the electricity sector. Technological solutions available for this sector to address global warming include: 1. Integrated Gasification and Combined Cycle Process The Integrated Gasification and Combined Cycle Process or IGCC, is a power generation technology that improves the efficiency of electric power and heat generation with the use of a combination of fossil fuels and renewable energy. It enables clean gas production and the reduction in carbon dioxide emissions with the use of high performance gas turbines, (Abela, et al., 2007). Moreover, air pollutants such as particulate matter, sulphur, nitrogen and mercury are removed from the gasified coal before combustion, (Abela, et al., 2007). However, the major disadvantage of using this technology is its high cost of operation, which is about 20% more than the operating cost of a traditional coal plant, (Wikipedia, undated). 2. Renewable Energy Sources Renewable energy sources such as the wind, solar and water can produce electricity without releasing greenhouse gases and are thus important in the amelioration of global warming. a. Wind Power Wind power technology harnesses the power of the wind which is an indirect form of solar power, to supply energy. Some have propeller type devices, while others have vertical axis designs, which possess the ability to accept wind from any direction. According to Elliott (2003), wind power is already an essential source of energy; and that in 2002, the total generating capacity has reached 24,000 megawatts, with costs decreasing significantly with technology development. However, this technology often has large space requirements, due to the need of the wind turbines to be grouped together in wind farms, in order to facilitate sharing of connections to the power grid. Moreover, there should be a separation of about 5 to 15 blade diameters between individual wind turbines, in order to â€Å"prevent turbulent interactions in wind farm arrays† , (Elliott, 2003, p. 135). b. Solar Power Radiant energy can be captured and utilized to generate electricity which may be used to operate solar batteries or may be transmitted along normal transmission lines. Radiant energy is collected in a photovoltaic cell, which is a bimetallic unit that allows direct conversion of sunlight to electricity. The only drawback of utilizing photovoltaic cells is its high cost. However, recent â€Å"developments in the semiconductor industry have significantly brought down prices†, (Elliott, 2003, p.132). Electric power generation has also been accomplished with the use of big solar heat-concentrating mirrors and parabolic troughs and dishes that track the sun across the sky and focus its rays so as to raise steam, (Elliott, 2003, p130), and consequently produce electricity. One major disadvantage of using solar power technology is that it works only during the day and requires electrical storage mechanisms at night. Additionally, radiant heat is insufficient in cold regions and in ar eas with extensive cloudy periods, resulting in low amount of energy collection. c. Water Power Hydropower is the world’s biggest renewable source of energy. It is deemed as one of the most acceptable and cleanest technologies whereby a unit of water produces hydropower cumulatively by passing through the turbines of many dams along the descent of a river†, (Gibbons, 1986, p. 86). According to Elliott (2003, p. 151), â€Å"there is around 650 GW of installed capacity in place, mostly in 300 large projects. However, in recent years, there have been social and environmental concerns about large hydros, and some new projects have met with opposition†. Its adverse environmental impacts include the destruction of large areas of natural vegetation and agricultural land for water storage; biodiversity loss, flooding and displacement of population, (Elliott, 2003). 3. Geothermal Power Geothermal power is not considered a renewable resource when used at rates of extraction greater than their natural replenishment. With sustainable use, however, geothermal power can be effectively harnessed to provide electricity. Geothermal energy comes from the heat of the earth and can be categorized into geopressured, magma, hydrothermal and hot dry rock, (Wright, 2002, p. 362). According to Hobbs (1995, cited in Wright, 2002, p. 362), commercial operations are mostly in the form of hydrothermal systems â€Å"where wells are about 2000 metres deep with reservoir temperatures of 180 to 270 °C.† Although geothermal systems produce less than 0.2 percent of the carbon dioxide produced by coal or oil-fired plant, they also emit non-condensable gases such as small quantities of sulphur dioxide, methane, hydrogen sulphide, nitrogen and hydrogen. Additionally, such systems cause induced seismicity and ground subsidence. They are also capital-intensive investments that require f inancial and technical assistance, (Wright, 2002, p. 362). Transport System Technology The transportation sector has one of the highest greenhouse gas emissions rate, after land use and forestry, electricity and agriculture sectors. The Pew Center on Global Climate Change (Undated), recommends the use of â€Å"off the shell† technologies that are currently available in the market, which significantly reduce greenhouse gas emissions of conventional cars and trucks. These â€Å"off the shell† technologies focus on increasing energy efficiency, fuel blending and the use of advanced diesels and hybrids. Additionally, long term technological options to reduce greenhouse gas emissions are now gradually being developed which include the use of biofuels, electric vehicles and hydrogen fuel cells. a. Fuel Blending Fuel blending involves the mixing of ethanol and other biofuels with gasoline to produce more-environment friendly fuels. The Pew Center on Global Climate Change (Undated, p. 4), asserts that corn-based ethanol can reduce greenhouse emissions to at least 30% â€Å"for each gallon of regular gasoline that it replaces†. b. Diesels and Hybrids Diesel and hybrid engines offer excellent fuel economy and overall fuel efficiency. However, they also emit air pollutants such as nitrogen oxides and particulates. Newer diesel engine models, however, use very sophisticated fuel-injection systems, which result in vehicles that have better acceleration with reduced emissions, vibration, and noise†, (Doyle, 2000, p. 383). Moreover, because diesels and hybrids afford excellent fuel economy, they use less gas on a per mile basis, thereby producing less greenhouse gas emissions compared to conventional cars and trucks. â€Å"When both technologies are combined in a diesel hybrid vehicle, it can yield a 65-percent reduction in greenhouse gas emissions per mile†, (Green and Schafer, 2003; cited in The Pew Center on Global Climate Change Undated, p.6). c. Biofuels As previously mentioned, biofuels offer cleaner emissions than regular gasoline. Agricultural and forest products can be processed to produce ethanol that may be combined with gasoline and enable significant reductions in greenhouse gas emissions. Corn-based, cellulosic and sugar-cane-based ethanols have been proven to significantly reduce emissions, (The Pew Center on Global Climate Change, Undated). d. Electric Vehicles Electric vehicles offer cleaner emissions by reducing the amount of pollutant and greenhouse gas release in the air. They release â€Å"30 percent less hydrocarbons and 15 percent less nitrogen oxides† than conventional vehicles, (Doyle, 2000, p. 289). In the past, electric cars needed advances in battery storage. Thus, the â€Å"plug-in† hybrid was developed in order to solve the battery storage problem. The â€Å"plug-in† hybrid â€Å"is a gas- electric vehicle that can be charged at home overnight†, (The Pew Center on Global Climate Change, Undated). e. Hydrogen Fuel Cells Hydrogen fuel cells â€Å"produce power by combining oxygen with hydrogen to create water†, (The Pew Center on Global Climate Change, Undated, p.6). Hydrogen is obtained from natural gas by reforming and is combined with oxygen that is readily available in the air, which generates electricity continuously. The fuel cells replace combustion turbines in integrated cycles, resulting in increased fuel efficiency of 46-55 percent. However, there is a need to find ways to produce hydrogen with minimal emissions, (The Pew Center on Global Climate Change, Undated). Conclusion A careful analysis of the global greenhouse gas emissions by sector is essential in identifying the needed technological solutions to help curb or reduce gas emissions. By focusing the effort to reduce emissions of the higher contributing sectors, the overall efforts to address global warming effects can be effectively channeled. Thus, it is imperative to focus on the available technologies that address the adverse effects of global warming on the following sectors: land use and forestry, electricity, agriculture and transport. In its comprehensive report on technological solutions for climate change amelioration, the Pew Center on Global Climate Change (Undated, p.2), claims that â€Å"there is no single, silver bullet technology that will deliver the reductions in emissions that are needed to protect the climate†. It further recommends the integration of a portfolio of solutions wherein the identification of useful technologies should be based on the analysis of key economic sectors. Moreover, it suggests that policy makers should prioritize the creation of incentives that will release the power of the marketplace in developing solutions. In the final analysis, further research and development of more exact and cost-effective portfolio of technologies that ameliorate global warming effects must be advocated. References: Abela, M., Bonavita, N., Martini, R., 2007. Advanced process control at an integrated gasification combined cycle plant. Available from: http://library.abb.com/GLOBAL/SCOT/scot267.nsf/VerityDisplay/62CF14177B1A39D2852572FB004B4EB3/$File/AC2%20ISAB_ABB.pdf. [Accessed: 11 August 2007]. Baird, S. L., 2006. Climate Change: A Runaway Train? The Human Species Has Reshaped Earths Landscapes on an Ever-Larger and Lasting Scale. The Technology Teacher, 66(4), 14+ Doyle, J. 2000. Taken for a Ride: Detroits Big Three and the Politics of Pollution. New York: Four Walls Eight Windows. Elliott, D., 2003. Energy, Society Environment. New York: Routledge. Gibbons, D. C., 1986. The Economic Value of Water. Washington, DC: Resources for the Future. Global Warming. 2004. In the Columbia Encyclopedia (6th Ed.). New York: Columbia University Press Intergovernmental Panel on Climate Change (IPCC), 2000. IPCC Special Report: Land Use, Land Use Change and Forestry. Summary for Policy Makers. Available from: http://www.grida.no/climate/ipcc/spmpdf/srl-e.pdf. [Accessed: 10 August 2007}. Johansen, B. E., 2002. The Global Warming Desk Reference. Westport, CT: Greenwood Press. Manuel, J., 2007. Battle of the Biofuels. Environmental Health Perspectives, 115(2), 92+. The Pew Center on Global Climate Change. Undated. Climate Data: A Sect oral Perspective. Climate Change 101: Understanding and Responding to Global Climate Change. Available from: http://www.pewtrusts.org/pdf/pew_climate_101_techsolutions.pdf. [Accessed: 10 August, 2007]. Wikipedia. Undated. Combined Cycle. Available from: http://en.wikipedia.org/wiki/Combined_cycle#_note-0. [Accessed: 11 August 2007]. Wright, R. M., 2002. Energy and Sustainable Development. In Natural Resource Management for Sustainable Development in the Caribbean, Goodbody, I. Thomas-Hope, E. (Eds.) (pp. 307-385). Barbados: Canoe Press.

Oedipus, The Movie Essay -- Film Oedipus the King

Oedipus, The Movie After reading the play Oedipus the King, I had various expectations related to how the movie should be performed. The stage presentation of the story fulfilled some of my expectations but failed to satisfy others. Most importantly, the performance was an accurate rendering of the play. The characters in the movie were developed effectively and were portrayed precisely as I had perceived them. I thought that the movie lacked qualities including stage design, clothing, and background music. However, these facets of the performance are insignificant because the story is so powerful that it does not need attractive costumes or ostentatious props to support it. The foundation of the play is its intriguing story and thorough development of characters. The movie was very faithful to the play; it followed the story of the book nearly verbatim. The film clarified many parts of the play that I did not fully understand. For example, I found that being able to visually identify the speaker was quite helpful in many circumstances. The movie provided a constant ...

Journey To Self-Destruction in Ken Keseys One Flew Over the Cuckoos Nest :: One Flew Over Cuckoos Nest

Journey To Self-Destruction in One Flew Over The Cuckoo's Nest In One Flew Over The Cuckoo's Nest, the character of Randle P. McMurphy undergoes a gradual journey towards self-destruction. His actions go from the minuscule, such as changing minor ward policies, to the act of trying to strangle Nurse Ratched. All of his actions, minor and major, lead to his self-destruction. He continues this behavior even after he discovers he's only hurting himself with his actions. McMurphy begins by protesting minor but significant defects of the ward policies. When he first arrives, he runs around in nothing but a towel and provokes shock and anger from the Big Nurse. His actions let the nurses and patients know that he won't simply sit back and take the staff's cruel treatment to get the patients to conform quietly and without protest. He begins to gamble with the patients, first for cigarettes and eventually for IOUs, despite the nurse's rule of no gambling on the ward for money (Kesey 102). He also convinces the spineless Dr. Spivey to allow the patients to open up a separate day room for their card games. He uses the doctor to implement these changes, which aggravates the nurse because it takes away her power. The resentment between McMurphy and Nurse Ratched continues to build. McMurphy brings about all these changes before he realizes one vital fact: Nurse Ratched is the sole determiner of how long he must stay in the ward. He's watching television while everyone else is completing their chores. The nurse says to him, "You're committed, you realize. You are ... under the jurisdiction of me...the staff...Under jurisdiction and control-" (138). The nurse also says, "Keep in mind that Mr. McMurphy is committed. The length of time he spends in this hospital is entirely up to us" (150). McMurphy relaxes slightly; however, he eventually continues to harass the nurse, despite his knowledge that she dictates the length of his confinement (Waldmeir 425). He crosses the line and throws a party on the ward in the middle of the night, bringing in two prostitutes and intoxicating the patients with a mixture of cherry flavored alcohol and codeine cough syrup. He does so knowing that he will face consequences for this event. However, he feels he must continue this self-destruction in order for the other patients to find themselves and their sense of freedom ( 427).

Analyse the Pay Tv Market in Sa Using the Five Forces Framework Essay

The threat of new entrants in the South African Pay TV market is low for reasons discussed below: Capital Requirements: The case study clearly states that Top TV spent in the region of R1 billion to become operational which shows that the capital needed to do business in this industry is steep. The case also highlight other licensees such as WOWtv and Telkom Media (later sold to become Super 5 Media) struggling to launch and pay debts respectively. Further proving that the capital needed to operate in this environment is very huge requiring investors with a strong financial muscle. Product Differentiation: There is brand identification and loyalty to DStv for the simple reason that it has been the only player (monopoly) in this industry for more than 15 years and has built huge fences around it to couple brand loyalty by entering into long exclusive deals with some of the biggest channels and studios in the US. Cost Disadvantages: DStv has benefitted from the learning and experience curve and being that it has been the only player in the market for a long time it has exploited this by entering into long exclusive deals, putting proper technology infrastructure to avoid technical glitches that for instance Top TV experienced. These cost advantages positions DStv well ahead of new entrants or discourages new entrants. The threat of new entrants is also low because of the fighting muscle DStv has in fighting off new entrants as it demonstrated to Top TV, by coming up with a new range of packages that also targeted the lower LSM groups which Top TV had targeted. This repositioning of DStv had huge repel effects on Top TV to a point that Top TV is fighting to stay in business. Last but not least DStv has gained economies of scale in research, marketing and financing over the years they have been operating as a monopoly.

Ethical principles contribute to good business operations

Businesses that practice good ethics tend to succeed in the business world. Not only is it the right thing to do it is also proven to pay off in financial gains. To have good ethics a business must be legal for starters. Businesses must conduct themselves with integrity, be honest, and fair. Businesses should manage relationships in an organizational and ethical manner as well. This allows employees to address problems with other employees and management without fear of retaliation. Management must effectively convey with employees and not put pressure on them to act unethically. They should also have a zero tolerance for any kind of sexual harassment or discrimination in the workplace. There are factors that may seem touchy in practicing good business ethics such as giving gifts. This can be perceived as bribes to some but innocent to others. To avoid any problems companies should have a policy set in place stating what is acceptable and the value of the acceptable gift in detail. There are principles the make a business have respectable business ethics. Some of these principles include the following: being trustful, keep open mind, meet obligations, have clear documents, stay involved in the community, maintain account control, and be respectful. Businesses should understand that consumers want to do business with a company that they trust. This built strength and a growing client base. For continued growth the leaders of the cooperation should keep an open mind foe new and improved ideas that help them growth. Honor all your commitments as a business try everything in your power to keep your customers happy. Make sure all that you advertise or promise is correct not falsely or incorrectly isrepresented this leads to distrust so stay on top of what is actually represented by your company. Participating in community events or staying involved in local affairs shows you care which could bring in more business because customers might trust you even more. Finally, treating others with respect regardless of any differences goes a long way in practicing good business ethics. There is little difference between service and manufacturing business. Discuss I believe this is totally false according to the research that I have done on this topic. First, of all manufacturing businesses sell different than service businesses. Manufacturing businesses creates and sells a physical while a service business just sells a service. For example, Pepsi sells Pepsi products which are a physical product that comes from a manufacturing business. If a lawyer represents the Pepsi Company he is not selling any products but rather a service. Manufacturing and Service businesses also reside in different locations. Manufacturing businesses need to be close to their customers either retail or distribution. Service businesses have more latitude. This depends on the service that is being offered. Some service businesses are successfully ran out of homes or warehouses. In these cases most of the time the client never visits the business. Accounting is another way that these businesses are run differently. Manufacturing businesses have inventory to keep track of while service businesses do not. However, service businesses have to levy a cost on the hours their service provider’s work. Manufacturing usually uses the account method. This method counts an invoice as income. If any returns happen then the company has to make an offset of the income. Which can lead to further reduction by the costs of goods sold to eventually find the company net profit. Finally, there is a thing called forecasting that manufacturing businesses do differently than service businesses. In a manufacturing business they count inventory first. Then it estimates the number it can produce in a certain amount of time. This is dictated by the equipment that the business has as well as forecasted or predicted sales. Lastly, they add up the cost for all goods sold. Service businesses run completely different. They have no costs of goods to keep track of except the cost of overhead. Since there is no inventory there is no way economize equipment that helps determine efficiency gains. In the end, service businesses base their forecast entirely on what the service providers themselves can manage. It is all up to them not any product or any kind of equipment. In conclusion, It is definitely more profitable to run a business I believe with the best ethical standards set in place for a business. People trust a company more that has a strong background and a known image of being trustworthy. Not practicing good business ethics can end a business fast or cause bankruptcy. It is best to do the right thing at all times no matter if it is in business or just life in general.

American History Research Paper Example | Topics and Well Written Essays - 250 words

American History - Research Paper Example Clayton Holbert’s mother and grandmother were freed in this way but later captured by â€Å"what they called ‘nigger traders’† and sold them back into slavery (p. 287). The Holbert family experienced the end of slavery like so many others: they were free, but had no way to earn a living, no place to go, and no education. The Holberts stayed on with their former master and eventually bought a small farm nearby (pp. 288-289). The concept of freedom for these families only meant that they were no longer owned by someone; they continued to live their lives in familiar places doing what they had always done. Looking back on their slavery experiences, both Holmes and Holbert remember their former lives with some nostalgia. Clayton Holbert comments, â€Å"People were more friendly than they are now. They have almost lost respect for each other† (p. 286). Joseph Holmes comments, â€Å"in dose days white folks wuz white folks an black folks wuz black folks† (p. 7). Admittedly, both of them were children at the end of the Civil War, and both had lived a vast majority of their years as free men. The difficulties and hard living which happened to them and their families after the war affected how they felt about slavery, and when white people and black people mixed together freely the black people were exposed to many more hateful whites than when they were segregated. Reading these interviews gives us an interesting perspective on what freed slaves felt and thought, both about their freedom and about their lives afterward. Everybody remembers their lives through the filters of time. These two men did not remember being mistreated by their masters, and so they have few bad memories of their former lives. For them the transition from slavery to freedom made little difference in how they eventually led their

Term project Essay Example | Topics and Well Written Essays - 500 words

Term project - Essay Example Having done all of this, we adjusted the highway in accordance with the circumstances. Procedure: At the first, we set up the overall site of which the highway had to go over. Having done with the site work, we started to set up the highway. The first highway had only straight lines with no curves at all. Therefore, we had to bring in some curves in the highway. Having done with that, we started to set up the highway’s vertical alignment. However, there was a problem in the structure of the highway as at one particular point, the highway had to go through a piece of land. Moreover, at one point, there had to be a piece of land placed below the highway. We must include in the report that we had to remove the soil from the point where the high way needed to go through in order to fill the empty space under the high way. Discussion: We have to consider many issues when designing the highway and include all of them in the report. For example, traction is one of the main issues. We have to make the curves of the road on an incline in order to offer good traction. This means that there must be an incline for every curve on the highway. Apart from this, another issue is the two sections of the highway in which soil needs to be removed to fill the empty space under the highway. It will not only offer a good level of stability for the highway but also will lower the cost for making the highway strong. Conclusion: To sum it up, we had to set up a terrain for this project and then had to make a vertical, as well as a horizontal alignment of a highway on that particular terrain. Therefore, we had to adjust the highway by considering the potential obstacles and issues. Such problems include strength of the highway, traction, and the financial

What does it mean to be an effective educator for gifted, creative, Annotated Bibliography

What does it mean to be an effective educator for gifted, creative, and talented students - Annotated Bibliography Example It is also important for the evaluation of the effect of programs on individual student. The main reason for applying multiple criteria is to identify more minority and economically disadvantaged students who are over looked when so elements of restrictive criteria for such things like the student’s IQ or achievement scores are used. This under representation problem have for decade’s plagued education. For example, in 1991, the state of Georgia defined the giftedness of a student according to a single score. With the help of Renzulli’s NRC/GT, eight Georgian schools explored the use of multiple criteria to obtain what they termed as a rich profile of students in terms of strength and interest. This criterion was also important in identifying the strength of minority students. Teachers can identify students quickly on the basis of observation and performance information of students from different cultural and economic background. Students who show traits, aptitudes and behaviors associated with giftedness can quickly be identified. Georgia legislatures passed a bill requiring multiple criteria be identified. This was in 1994 when the legislature was well convinced of the fairness of the multiple criteria, and the governor signed it into law. The law stated that the eligibility included meeting criteria in any three of the four areas which are the mental ability, achievement, creativity and motivation. The areas were defined as; intellectual ability above the 96th percentile, standardized achievement test score above the 90th percentile on the total battery n reading or in mathematics, creativity scores above the 90th percentile on the creativity test or creative characteristics rating scale, or superior evaluation of creative product or performance. Moreo ver, motivation as reflected in a GPA above 3.5, a score of above the 90th percentile on a motivational characteristics scale, or a rating above the 90th percentile on a

Reflection in Classroom Management Essay Example | Topics and Well Written Essays - 750 words

Reflection in Classroom Management - Essay Example The system is also not punitive, which appeals to me. Essentially, Sayeski and Brown advocate a model of classroom management with three tiers. The first tier is teacher-focused. It details how a teacher sets behavioral expectations in the classroom, clearly communicates these expectations, sets a positive classroom climate, and creates meaningful instruction. If a teacher examines all of these points, she will eliminate the majority of behavioral issues in the classroom. The second tier focuses on minor classroom disturbances by creating a reinforcement system. This system can be rewards that the students earn for good behavior, or it can be privileges that students lose for poor behavior. The system can address individuals and groups. The third tier emphasizes individual behavioral interventions. Essentially, for chronic misbehavior, the teacher assesses the cause of the student’s behavior and creates an individual plan to address this behavior. The plan can establish reward s and punishments, but it focuses on teaching the child the proper social skills to control his behavior. Overall, I found that the article connects well to my personal experiences. If a teacher spends time developing the first tier, i.e. deciding what behaviors she wants from students and what she will not tolerate, the students will generally follow the rules. In my experience, most students want the teacher to like them and will follow the rules if they are clear and communicated to the student. The second tier is a good method for addressing behavioral issues arising from groups or for when students forget the rules and expectations of the first tier. It provides a means for establishing order when a large number of students become too restless. I found the third tier to be very useful. The students who cause the most issues in the classroom are usually individuals who lack the social skills to engage in appropriate behavior. To avoid embarrassing the student, I like that the th ird tier calls for meeting with the student individually and developing a method of improving the student’s behavior. I believe that the goal of education is to teach a student and not just punish him. This three tier method focuses on teaching students appropriate social skills and behavior and not just punishing them. Personal Behavioral Management Plan Students must have an ordered learning environment in order to demonstrate proper behavior. When students are not aware of what the teacher requires, they exhibit poor behavior due to frustration and ignorance. We, as teachers, cannot expect to follow rules and routines that we do not communicate to our students. Below is a sample classroom management plan that introduces rules, procedures, and consequences that the teacher will follow to create an ordered, positive learning environment. Sample Classroom Management Plan Rules 1. No profanity. 2. No sleeping. 3. Raise hand to speak. 4. Bring materials to class. 5. Be in assig ned seat. 6. All other rules as explained in your student handbook. Special Policies 1. You are allowed bathroom privileges. I only ask a few things: a. sign and date the sign out sheet b. leave and return quietly and in a timely fashion c. if you use your pass-out improperly, you will lose bathroom privileges d. you may also lose privileges for excessive trips 2. You will have the opportunity to correct any assignment that you

How did I acheive these 5 learning goals Essay Example | Topics and Well Written Essays - 250 words

How did I acheive these 5 learning goals - Essay Example Then, I researched entirely on the perception of the Chilean cultural on business. Thirdly, I had to look into the US and Chile cultural relationship to business. I found out both cultures significantly value business. Finally, from that cultural scrutiny, I got a better image and understanding of the Chilean perception in the perspective of carrying out business. Though, much effort is vitally necessary in achieving any goals, the results are always much pleasing and rewarding afterward. I also had to consider the instances that I had triumphantly accomplished different learning goals before. Considering those earlier situations, I had to get those factors that significantly lend a hand towards achieving my earlier learning goals. Among the factors included: spending much time to those set learning goals to the effectiveness of achieving them. Consequently, I dedicated many moments in the learning goals up to their competition (Brophy 2010). Additionally, there are many obstacles in achieving any set goals despite all the facts. Hence, I worked tirelessly in an effort to confiscate those obstacles. Nevertheless, the particular action that I took to eliminate the barriers, it exceedingly facilitated in attaining the learning goals. As a result, there was an incredible result in learning goals achievement. They were extremely uncomplicated, but yet exceptionally valuable this applies

History of Terrorism Essay Example | Topics and Well Written Essays - 500 words

History of Terrorism - Essay Example evailed over all of France in three major stages beginning with the election of Count Mirabeau and Abbe Sieyes who represented the commoners whose grievances had been violently conveyed firsthand at the â€Å"Fall of the Bastille† (Zaide, 235). The rise of the radicals constituted the second stage of the Revolution until the ultimate act of terrorism which unveiled upon the guillotine execution of Louis XVI in December 1792 along with some 20,000 nobles, politicians, and other critical aristocratic figures. By the late 19th century, technological advancements in weaponry encouraged the formation of the anarchists in small groups following the chief advocacy of the â€Å"propaganda of the deed† which made possible the assassination of French leaders (238). During the latter part of the 18th century, when the â€Å"Reign of Terror† prevailed, the French Republic decreed even for the rest of European nations to overthrow their despotic rulers and no law enforcements were available to combat or at least to regulate such proclamation and its corresponding actions. At the time, all the necessary legal duties were shifted to the control of the revolutionary government that sought total reform against monarchy so there had not been any legal defense that came to the aid of the ill-fated monarchs. It was not until the 19th century that an extensive campaign against terrorism flourished and this included the creation of RAID by the French Police Nationale with the principal objective of suppressing destructive crimes and terrorist activities (Early History of Terrorism). According to Kristin Archick’s CRS Report for Congress: â€Å"Among other steps, the EU (European Union) has established a common definition of terrorism and a list of terrorist groups, an EU arrest warrant, enhanced tools to investigate terrorist financing, and new measures to strengthen external EU border controls (Archick, 2006).† Italy, likewise, was struck by terrorism but not too long ago through the

Global Geographical Features Essay Example for Free

Global Geographical Features Essay Throughout global history civilizations have been developed and destroyed. This is due to geographical features surrounding the nation or region. The geographical features can benefit a region, but it may also be the source of a catastrophic event. These geographical features include mountains, oceans, and volcanoes and so on. A geographical feature that has had both positive and negative effects on a nation or region would be ocean. An ocean like the Pacific Ocean can be able to provide a region with seafood to help a civilization developed with a surplus of food. An ocean could also allow a region to create a trade route between other regions, this can be proven true because the Atlantic Ocean was used throughout history as a major trade route from Europe to North America. A negative effect of an ocean would be that a nation can be more susceptible to tsunamis. For example eastern Asia could be more easily open to this because there are a lot of archipelagoes that are surrounded by a lot of water. This would destroy all of the land close to the ocean, which would leave you without shelter and crops. This would eventually lead to starvation which may cause people to migrate over to a safer place. Geographical features have been part of history, and have made the world what it is today. These features could even provide protection for a civilization that is trying to develop. This is way before a civilization actually settles they make sure of how they will use their new surroundings.

Annette Lareau: Annotated Bibliography

Annette Lareau: Annotated Bibliography Critical Annotated Bibliography of key texts focused on  Annette Lareaus reserach Social researchers have stressed the importance of understanding the social stratification and its impact on children and parents as a whole (Lareau A, 1999). Annette Lareau is a professor of Sociology at University of Pennsylvania. She achieved her PhD in Sociology from University of California, Berkley.   Her ground- breaking research involves, investigating questions like the influence of social stratification on families.   She has done substantial fieldwork examining the lives of American people. She has focused on the impact of social structural forces, parenting styles like concerted cultivation, educational inequalities and if they participate towards shaping vital aspects of childrens lives.   She has written many books and articles stressing on how class can make or break families present and future. Her work contributes to broaden our understanding towards the class system. The body of Annette Lareaus work that I have chosen assesses vital issues in American society, which effects children, parents and families as a whole.   It discusses vital issues like the role of class system in middle class, working class and poor families in raising their children, their daily lives, varying parenting styles and their role in childrens present and future prospects. Lareau, A., 2011. Unequal childhoods: Class, race, and family life. University of California Press. Annette Lareaus book Unequal Childhoods with an update a decade later is a step forward in comprehending the importance of learning and understanding the impact of class system on family lives and parenting styles in African American and White families and is an excellent effort to fill in the gap in relevant research studies. She investigated how parental practices differ among White, Black, middle class, working class and poor families and the role it plays in shaping childrens future conclusively. Annette showed that class system plays a vital role in American families lives and uncovered the practices involved in reproduction of inequalities in the society. The author performed in-depth studies with 12 different families using participant observation as her studying approach providing detailed information about the families. Children participating in the study were aged 9-10 years old.   As part of the research, the author with the support of her assistants spent about one month with the families and gathered detailed information about them.   The research involved following the participants to afterschool activities, doctors visit and spent time at their homes. A key point that Lareaus ethnographic study showed is a particular parenting approach called concerted cultivation.   While visiting participant families, she observed that Black and White middle class families are very much involved in facilitating their children to achieve their goals.   They encourage, inspire and monitor their childrens academic achievements and play an active role in their lives. These parents were always interested in listening to their childrens voice and did not discourage them to show their opinions.   As a result, these children became more confident in speaking their minds, which helped them to develop their overall confidence, self-esteem and development.   In contrast, the rearing style of children belonging to working class and poor families in both Black and White families were limited due to lack of resources.   They relied on schools to take care of their children and gave their children extra time to play.   She contrasted these two parenting approaches and discovered that both of these parenting styles were beneficial, but children belonging to middle class were more successful in schools. She argues that African American families face racial discrimination in many areas e.g. employment and live in racially segregated neighbourhoods but interestingly,   White and African-American middle class families follow the same parenting style and there was no observation of racial discrimination. An exclusive point that Lareau observed was the conversational differences between parents and children e.g. children from middle class families were mostly involved in engaging conversations with adults, which helped these children to gain confidence.   Whereas, the parents of children from working and poor families showed authority and the children mostly showed compliance and rarely participated in engaging conversations with adults.   These differences show how middle class children acquire confidence and grasp the ability to demand whereas working class children are not very demanding. In conclusion, this study showed that class matters more than race but provided limited discussion on the impact of race in childrens lives and their future and lacks the information on the role of extended families in middle class young adults. Lareau recognises that there is a gap in studying the effects of class in childrens lives, positive parenting strategies and inequality due to class and therefore calls for   in-depth research in this field. Lareau has performed a review on her study by visiting the families again.  Ã‚   Children involved in the study are now young adults.   She interviewed these young adults their siblings and parents.   Lareau discovered that the importance of social class, she had observed when these children were younger (10yrs) old developed with time. Middle class parents kept playing an active role in their childrens lives despite them moving away from their homes.   These young adults continued seeking parents guidance. Their parents were massively involved in handling situations to increase their growth potential. On the contrary, parents belonging to working class and poor families considered their children now grown ups and the young adults agreed to this view.   Extended families play an important role in shaping children belonging to working class and poor family children. In conclusion, middle class children accomplished more educational achievements than the working class and poor family kids. Parenting styles shape childrens lives as they grow into young adults to prepare them for independent successful lives. Overall, an excellent and enlightening study. Lareau, A., 2002. Invisible inequality: Social class and childrearing in black families and white families. American sociological review, pp.747-776. This research studies the effects of social class, culture, race and their interaction by investigating the function and contribution of social class system in children ages of 7-10 years old. Using an ethnographic data, Lareau aims to study the associations and connections among Black and White parents, their children and distinctions in childrearing techniques.   She found that class differences are more noticeable than racial differences and that parenting styles are a way to reproduce class-based advantages. Lareau compares two different parenting approaches to learn and report their benefits and disadvantages. Middle class parents encouraged their children to be highly involved in extracurricular activities using a concerted paradigm to stimulate and develop their talents and capabilities. On the contrary, working class parents used the childrearing method called accomplishment of natural growth paradigm.   This method involves providing, love and care for the children, givi ng them a lot of freedom and unregulated recreation time and space. As a result, Lareau observed that middle class children found it easy to adapt to the school environment, as they followed the same expectations and structured activities at home. These parents encouraged, praised and respected their childrens wishes and these positive elements were an ongoing feature of middle class families. Lareau argues that the range of activities influence family lives. The importance of structured activities results in weak family and social bonds. The author points out that as middle class children were so busy participating in after school activities they barely had any time to visit their extended families. However, this study involved limited; discussion about childrens relationship with extended families e.g. grandparents. Another important point that Laruea raised in this research is the use of language. She observed that middle class children engaged in healthy discussions with their parents and other professionals whereas, working class and poor families did not involve in continued discussions frequently with their parents.   All parents and children were involved in having conversations with professionals, but middle class children were more skilful in holding conversations with others.   The study shows that socioeconomic status can influence social connections. Children from working and poor family background has a wider range of social connections in compare to the middle class children. The author showed, that race does not seem to have a great impact in shaping childrens lives.   Although Black parents were increasingly worried about their childrens lives outside due to racial problems. In conclusion, this is an enlightening ethnographical study, with expressive and illuminative data, but as it is concentrated on a small sample therefore; it is very difficult to generalise the results to public. Lareau, A., 2000. Social class and the daily lives of children, A study from the United States. Childhood, 7(2), pp.155-171. Laurae strived to explore the social class differences by designing and performing a detailed and comprehensive study in comparison to studies performed in the past where childrens research was limited to the contexts of schools and families.   Childrens out of school activities have a significant influence on middle class parents lives.   The author provides a detailed account of how parents felt when they had to make time to take their children to participate in out of school activities. This article aims to investigate the function of social class in moulding and forming daily lives of children. This study discusses three main issues, what shapes childhood, rhythm and pace of life and to what extent parents and childrens lives interact with each other. The author collected detailed ethnographic data of children aged 7-10 years old.   Eighty children participated in this study from African American or White families over the period of 3 years.   The author aimed to observe the associations between children and parents in their daily lives. The study took place in North-eastern metropolis and Midwestern community in a white working class neighbourhood. The study involved interviews from all mothers and most fathers and childrens classroom observations. While observing children from middle and working class families, Lareau found that their lives are very different from each other.   Middle class boys occupied themselves in structured activities arranged by their parents/carers and focused on developing new skills.   Whereas, working class boys spent their time participating in informal activities e.g. free play, visiting kin and hanging out. Working class boys were much more social then middle class boys.  Ã‚   She revealed that both parenting approaches has benefits and drawbacks.   This research-studied boy in more detail than girls and some gender differences were observed e.g. girls were encouraged to participate in gymnastics rather than football.   The author states that covering aspects of race, gender and class can also show us if there is any link between these categories. The research reports that African American people has a fear of being subject to discrimination from White people and encouraged their children to be friends with black children which confirms the racial inequalities in the society. The result showed that children from middle class families spent time in structured activities organised by adults.   The foundations of these activities are skill development and public performances, which may result in knowledge enhancement.   The structures of these activities were very similar to school activities; therefore, attending school was a similar but not exclusive experience for these middle children. Observing the working class children shows a different picture.   These children do not follow a structural system in their lives; they do find organised and structured activities somewhat difficult. They liked to hang out and visit their extended families.   Lareau claims that race does not play a sufficient role but the role of class differences are clear in the daily lives of children. Overall, this is a fantastic detailed ethnographical study, which uses only a small sample of participants from limited sides of community and the author did not mention the methods employed to examine the collected data set.   Weininger, E.B., Lareau, A. and Conley, D., 2015. What Money Does not buy: Class Resources and Childrens Participation in Organized Extracurricular Activities. Social Forces, 94(2), pp.479-503. In this study Lareau et al, aimed to examine an important question of significance, which is class position in the society and its effects on childrens lives. In the past researchers have concentrated on family resources and school characteristics.   The authors stepped up this research by moving towards how children spent their time in after school activities and whether race and class differences influence childrens lives.   They concentrated on the belief that middle class parents involvement in their childrens lives encourages them to participate in structured afterschool activities, which consequently leads to future success. This research deployed a large national data set to analyse the influence of class.   The sample is restricted to Black and White children.   The children participated in this study were only chosen from private or public schools.   The author employed longitudinal survey data and time diaries collected in 2002-2003 in order to get comprehensive list of childrens activities within the course of 24-hour periods. Lareau et al aimed to investigate class differences and stated that parents from all social groups consider childrens participation in extracurricular activities vital, but some parents face challenges and constraints for example transportation or lack of time. Another key point that they revealed in this study is that parents approaches to childrearing are different due to social class.   Middle class parents practice concerted cultivation parenting style and encourage their children to participate in after school activities to support them to enhance their academic and career goals and aspirations. Observing the working class and poor families revealed that they prioritise their focus on their childrens protection and let them participate in informal play and give them space.  Ã‚   The study-employed good confound control to get robust results. The Lareau et al argues that average American children are spending approximately 4 hours weekly engaging in extracurricular activities, but children from middle class engage in a lot more activities.   Their mothers are more educated and they have resources to support their children to participate in more extracurricular activities.   The study showed that childrens engagement in extracurricular activities are related to positive results in education and employment. The authors explored the question, whether it is just the class inequalities, which differentiates families decision for their children to participate in extracurricular activities or is there a link with cultural values, as well? The authors identifies that socioeconomic status of families has a direct impact on how children spend their time after school. Due to high expenditures childrens participation in afterschool activities varied for e.g. people living in small cities and rural areas spent less money on childrens extracurricular activities less than families living in larger cities. The results of this study states that it is not just the materialistic resources, which matters maternal education, demographic characteristics e.g., gender, age, race other factors like work, labour market and cultural aspects they are all important.   The study does not discuss whether atypical childrens participation in extracurricular activities was any different from typically developing children. The study is restricted to Black and White American families. The study reveals that socioeconomic status matters, but just removing these barriers is not a guarantee that children will enrol in extracurricular activities.   Cultural aspects also influences how much time and money parents spend on children to participate in these activities. Weininger, E.B. and Lareau, A., 2009. Paradoxical pathways: An ethnographic extension of Kohns findings on class and childrearing. Journal of Marriage and Family, 71(3), pp.680-695. Class division is a vital topic of research in family studies.   A few studies have focused on its influence on family lives.   Reflecting on detailed interviews the authors aimed to extend Melvin Kohns study on childrearing standards by investigating parental responsibilities to autonomy and conformity. The study provided effective theoretical and empirical background of Melvin Kohns research studies on social stratification.   Using a secondary data, which involved 88 children aged 8-10 years old selected randomly. The participants were children from two elementary school classrooms.   The study-involved even number of American Black and White children but only involved a small number of Hispanics and Asians.   Although, it would have been useful to employ even number of all races as Hispanics and Asians are important part of American society. Lareau et al found that parents from middle class families encouraged their children to have self-control and self-direction and the results are consistent with Kohns research. It is difficult to conclude a general connection between class, self-direction and conformity The author raised the issue of variation in parental values on extracurricular activities for children. The author observed variation in values across different economic class of the families.   Middle class families were keen to expose their children to successful life chances and options while keeping them under supervision, which enhanced childrens self-esteem, self-confidence, self-worth and helped them to do well in their present and future.   Working and poor class families on the other hand did not give much importance to send their children for leisure activities.   They used their resources to provide and protect their children and they let their children develop naturally. The study shows a complicated picture of child rearing and emphasizes the need to understand parental values and parental behaviours in detail. It will be a step forward to continue to study the influence of social stratification on families. Conclusion: Annette Lareau has contributed immensely in the field of sociology.   She has ingrained herself researching American families in order to investigate how social inequality continue to sustain itself and is passed on generation after generation. The key texts are current and are grounded in sociology and psychology. The common thread in these studies are the impact of class and the role of parenting in childrens lives. There are commonalities among the texts such as middle class parents use concerted parenting styles by providing opportunities, supervised learning experiences to their children for their best interest, and do well. She has worked hard with American, families to show how class differences and children rearing techniques differ from working class to middle class and poor families and the impact of these differences on childrens future prospects. She showed that parenting is not as simple as saying that bad parents raise their children ineffectively and good parents raise children who are successful in their lives. It is much more complex. While investigating the class inequalities in American families Lareau study regarding working-class families is very influential.   Her research with working class reveals that class reflects cultural and economic variations.   Lareaus approaches of researching with children and families are very ambitious and effective.   She employed both qualitative and quantitative approaches in her research for the results to be robust.   Her research helps us to understand the effects of class and race on children in middle, working and poor class families. These studies show new light to sociologists, social scientists, and anthropologists, a new direction towards learning how race, culture and parenting fuse together and play a role in shaping childrens lives.   The author identifies the importance of both parenting styles but the author does not describe which one is more effective, when it interacts with race. These studies raise an important question. Do middle class parents work harder in supporting their children in school and teach them how to deal with racism than working and poor families?   Race and class inequalities can make childrens lives much more difficult and their future insecure. Social scientists can carry her research forward by focusing on which parental approach is more beneficial for children and how class and race interacts. Bibliography: Lareau, A., 2011. Unequal childhoods: Class, race, and family life. Univ of California Press. Lareau, A., 2002. Invisible inequality: Social class and childrearing in black families and white families. American sociological review, pp.747-776. Lareau, A., 2000. Social class and the daily lives of children, A study from the United States. Childhood, 7(2), pp.155-171. Lareau, A. and Horvat, E.M., 1999. Moments of social inclusion and exclusion race, class, and cultural capital in family-school relationships. Sociology of education, pp.37-53. Weininger, E.B., Lareau, A. and Conley, D., 2015. What Money Does not buy: Class Resources and Childrens Participation in Organized Extracurricular Activities. Social Forces, 94(2), pp.479-503. Weininger, E.B., and Lareau, A., 2009. Paradoxical pathways: An ethnographic extension of Kohns findings on class and childrearing. Journal of Marriage and Family, 71(3), pp.680-695. http://currents.ucsc.edu/05-06/11-28/lareau.asp Education and Stratification in Developing Countries: A Review of Theories and Research Annual Review of Sociology Vol.27:1-504 (Volume publication date August 2001) DOI: 10.1146/annurev.soc.27.1.77 Education and Stratification in Developing Countries: A Review of Theories and Research Annual Review of Sociology Vol.27:1-504 (Volume publication date August 2001) DOI: 10.1146/annurev.soc.27.1.77