Functionality of Religion: Emil Durkheim’s Elementary Forms of Religiou

Emil Durkheim’s Elementary Forms of Religious Life presents religion as a social phenomenon. Based on this idea, this essay will examine the role of religion and its influence on society. Durkheim defined religion as â€Å"a unified system of beliefs and practices relative to sacred things, that is to say, things set apart and forbidden -- beliefs and practices which unite into one single moral community called a Church, all those who adhere to them.†1 Hence Durkheim’s emphasis is on the function of religion as a unifier of individuals. In order to illustrate his theory of religion, Durkheim then introduces the Totemism of Australian aborigines as an example of fundamental and primitive religion. He then explains how religious belief and rituals evolve from society. If Durkheim’s theory of religion is valid and if religion is in fact a social phenomenon, it then follows that religion has a function and is thus necessary for society. In other words, society creates religion, and neither can exist without the other. To summarize, religion’s function is to provide a community with a system of communal belief and activities which can be either functional or nonfunctional. A major role of religion in society is to promote social integration by strengthening the bonds between the individual and society. Durkheim emphasizes the communal aspect of religion, explaining how individual humans arrive at a common truth through communal activities. These activities integrate individuals into one single moral community. The individual’s faith is derived from the faith of the community, and the social structure shapes the content of religious beliefs and practices. Moreover, religion brings emotional security to individuals through communal living ... ...eligious Life explains how religious beliefs and practices unite practitioners into a single moral community and how unification is necessary for society. Religion is indeed functional in terms of providing order and a sense of belonging and identity to individuals. Although religion has been used to manipulate people throughout history and has not always affected societies in a positive way, it cannot be denied that it has great power to create in individuals a feeling of acceptance and social coherence. Works Cited Aldridge, Alan. Religion in the Contemporary World. 2nd ed. Cambridge: Polity Press, 2007. Print. Durkheim, Emile. The Elementary Forms of the Religious Life. Trans. Joseph W. Swain. 7th ed. London: Novello and Company Limited, 1971. Print. "Totemism." Britannica. Web. 19 Jan. 2010. 600496/totemism>.

Mcdonald’s and Starbucks Compairson : Establishing Their Brands to Fit Local Markets

How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e–commerce strategies and service to accommodate the local markets and culture? Explain their approaches individually and see if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your research? Both these companies follow the business dictum â€Å"think globally but act locally† (Montgomery Research, 2008). Both make effort to establish their brands by experience differentiation. Both corporations focus their local and global marketing on identification of the emotional experience as part of the consumer connection with their products. Both use various marketing strategies to become synonymous in the consumers mind with a product category. For example: if a consumer wants fast food they think of products like a Big Mac (hamburger), a McRib (pork) or some McNuggets (chicken) so they think McDonald's and if a consumer wants a quality cup of coffee they think Starbucks (Montgomery Research, 2008). It's a trade brand category identifier but one company has a wider range than the other. Both company’s use similar techniques of blending standardized corporate and unique local design structures together for their stores. They also make specific accommodations in service strategies to make their companies benefit. Both of these types of actions show respect for the local areas and their native cultures. Linking these customer environments with their brand offers a psychological identification for the consumer. McDonald's has added new local specialty food items to fit the local market environment (Mininni, 2009). For example in France most burgers contain the much loved additional bacon, facilities are air-conditioned, have free Wi-Fi, and are open late. And in India, McDonald's removed beef to accommodate Hindus and in Morocco on certain holidays the menu includes â€Å"dates, milk, and Moroccan cookies†. In Morocco McDonald's employs female receptionists to seat customers. And in Arabia they offer a sandwich named McArabia. McDonald's has also been credited by local newspapers with raising the standards of bathroom cleanliness in Hong Kong. And Starbucks also seeks to blend with their local environment in many ways. Starbucks has altered menus to accommodate local tastes and some menu offerings include meat buns in Asia and mince pie in Britain but coffee has always been the primary focus. Starbucks worldwide decor scheme includes using their standardized nautical theme blended with local icons. Included in the Starbucks overseas strategy, they purchased retailers that already had local followings, for example: in 1998 they purchase the chain Seattle Coffee Company in the United Kingdom with 38 existing retail facilities serving the public (Blanchard, 2008). With this kind of acquisition Starbucks capitalizes on acquiring pre-existing customers. Starbucks did not take full advantage of McDonald's â€Å"missteps† as much as McDonald's has taken advantage of some of the mistakes Starbucks has made. Because McDonald's has a wider product category under name brands that is broader in product repertoire than Starbucks and they can add additional items for test marketing and if successful add them in permanently (Martin, 2008). Recently McDonald's added a successful line of premium coffees to their full menu directly competing against Starbucks. The ongoing strategy of offering more diverse quality food items comprising a complete meal associated in the public consciousness consistently gives McDonald's a larger appeal than Starbucks focus on their premium coffee or tea (Blanchard, 2008). In an attempt to keep sales up over time, Starbucks has tried altering stores environment, changing background music, offering discounted Wi-Fi, promoting discount club cards, and making variations in their basic menu and they even experimented with one dollar coffee but generally these methods have not stopped the drop in their sales over time (Winslow, 2008). Current E-commerce strategies of these two corporations vary greatly. Differences are obvious between the design styles and offered number of actual customized foreign websites. There is customization showing real differentiation for each specific country (114 different worldwide) McDonald's websites than for the one primary Starbucks website with links to thirty countries worldwide. All the McDonald's websites are more colorful, hip and show big pictures of the newest food products, a toll-free consumer hotline, offer free Wi-Fi, links for food nutritional values, careers and having local fun (Startz, 2009). In France McDonald's downplays U. S. roots and uses France's Asterix (a local cartoon character) for marketing on their French website and on TV instead of the traditional Ronald McDonald (Mininni, 2009). Starbucks uses a simplistic low key corporate website that offers standardized links to their history, charities, local events, buying their coffee and tea, discounted Wi-Fi time and the Starbucks coffee card. Starbucks has not set up separate foreign websites for each country where they have locations. They use a main page link to show thirty foreign locations of their stores worldwide. Starbucks website makes corporate announcements and one of the quotes known for causing bad public reaction was when spokesman Howard D. Schultz announced details of a â€Å"corporate turnaround plan† that included â€Å"discontinuing warm breakfast sandwiches† at its stores because â€Å"the scent of the warm sandwiches interferes with the coffee aroma in our stores† (Martin, 2008). I have noticed that when these corporations post on their websites or talk to the news media there are differences in their demeanor. Starbucks talks about removing sandwiches or dollar coffee from their product line or in having to close underperforming locations and McDonald's always seems to puts a more positive wording and spin on their company and all released information. References Blanchard, C. (2008). Starbucks’ Price Positioning Misstep. WordPress. com. Retrieved from http://thetransfer. wordpress. com/2008/01/31/starbucks-price-positioning-misstep/ Martin, A. (2008). Starbucks to Close Stores and End Sandwich Sales. NYTimes. com. Retrieved from http://www. nytimes. com/2008/01/31/business/31sbux. html? _r=3=business=slogin=slogin Mininni, T. (2009). McDonald’s: Taking the Snobbery Out? MpDailyFix. com. Retrieved from http://www. mpdailyfix. com/McDonalds-taking-the-snobbery-out/ Montgomery Research. (2008). Visibility Into The Ultimate Consumer Is Key To Customer Growth – McDonalds. CRMProject. com. Retrieved from http://www. crmproject. com/documents. asp? d_ID=2912 Startz, S. (209). McDonald's Free Wi-Fi Should Worry Starbucks. BrandCannel. com. Retrieved from http://www. brandchannel. com/home/post/2009/12/16/McDonalds-Free-Wi-Fi-Should-Worry-Starbucks. aspx Winslow, L. (2008). New Customer Loyalty Programs and Missteps – Starbucks Case Study. Ezinearticles. com. Retrieved from http://ezinearticles. com/? New-Customer-Loyalty-Programs-and-Missteps-Starbucks-Case-Study=3218771

The Impact of Classroom Technology on Student Behavior

Journal of Technology Research The impact of classroom technology on student behavior Angeline M. Lavin University of South Dakota Leon Korte University of South Dakota Thomas L. Davies University of South Dakota ABSTRACT The trend toward technology enhanced classrooms has escalated quickly during the past five years as students have become increasingly tech-savvy. Classrooms across the nation have become â€Å"wired† and textbook publishers now offer a wide variety of computerized teaching supplements. In fact, some may argue that technology is now expected in the college classroom. The objective of this research is to examine whether the use of technology in university classes impacts student behavior and student perceptions of instructional†¦show more content†¦For some, it may help them to create better organized, more focused lectures. For others, they believe that the use of technology benefits students by engaging them more in the classroom and allowing them to listen more closely without transcribing every word that is spoken. Some professors m ay choose technology because writing on whiteboards or blackboards hinders their ability to interact with students. Still other instructors may adopt technology as a time saving device because it is readily available today, provided by the publishers who are eager to convince faculty to adopt their textbooks. Although the motivation may differ, theoretically the overall expectation is that technology will improve the course, engage the students and enable them to learn more. There may also be at least the implicit hope by the faculty member that teaching evaluations will improve. The study of what makes a college teacher effective is ongoing. Witcher, Onquegbuzie, Collins, Filer, Wiedmaier, and Moore (2003) suggest that students believe that effective teachers possess many if not all of the following nine characteristics, listed in order of importance: (1) student-centered; (2) knowledgeable about the subject matter; (3) professional; (4) enthusiastic about teaching; (5) effective a t communication; (6) accessible; (7) competent at instruction; (8) fair and respectful; and (9) provider of adequate performance feedback.Show MoreRelatedSleep Deprivation And The Use Of Technology1222 Words   |  5 Pagesis to conclude if there is a correlation between ADHD symptoms, depression, sleep deprivation and the use of technology. The participants in this study will be 200 male and female third, fourth and fifth grade students from all socioeconomic levels. These students will be randomly assigned to one of two groups: 1) the majority of classroom assignments completed using technology 2) technology is not used to complete schoolwork. 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