Coca-Cola in India Case Study Example | Topics and Well Written Essays - 500 words

Coca-Cola in India - Case Study Example Coke’s initial response to the allegations that were brought against it by the Indian state could easily be defined as combative. As such, a combative response to such allegations hardly ever proves to be effective as it oftentimes appears that the firm is attempting to hide something rather than engaging actively to ameliorate the problem. Some of these dismissive/combative responses from Coca Cola I have included below: This is perhaps the most salient of the questions due to the fact that Coca Cola has an uphill battle on its hands with relations to public relations in India. Firstly, the company should continue to invest in the environmental infrastructure that shows the company has made a firm and continuing commitment to utilizing the resources of the host country in a responsible manner. Respecting India by being a good and fair steward of the resources exhibited therein would necessarily be a primary item that Coke must change in order to have an opportunity to regain lost market share. Similarly, refraining from participating in culturally insensitive displays such as the one that Coke engaged upon by sending the Coca Cola samples off to laboratories in England to be tested rather than in India is another important step. Similarly, Coca Cola will need to be mindful of the actions of its supply chain members as any one of these can negatively tarnish the image of the company. Furthermore, Coca Cola must cease and desist building bottling operations in areas that are prone to any level of desertification. Additionally, Coca Cola must be much faster in response to such a type of criticism in the future. By actively confronting an issue and working to fix whatever failings the firm might have, the level of customer trust is more or less retained. Similarly, focusing too heavily on the changes rather than actively pursuing to win back consumer

Applied buyer behaviour in a global context Assignment

Applied buyer behaviour in a global context - Assignment Example The two adverts have exposure of consumer buying process, segmentation, perception map, motivation and finally marketing mix (Sandhusen & Richard, 2013, p78). The advert by John Lewis that had been designed by Adam & Eve/DDB has which is the agency that creates a huge chunk of the John Lewis adverts has so many notable sections in it. The included song was from an upcoming pop star who is a breathy young man. Other adverts in the past have been entailing breathy young woman. The artist creates maximum emotion from every section of the song making highly applicable for entire. While the song by John Lennon is not popular by many people, the artist (Tom Odell) creates emotional sphere from it. It creates a scenario whereby the story is typically narrated through the use of pictures in a manner indicating little girls and boys playing with different toys. The story outline creates a perception of people waiting for love. There is a creation of snow that was filmed in July. There is also the creation of a Christmas tree and entailing of a middle-class family in some parts of the north east London and heavy filming from Victoria hackney. The adverts create a sensational and ambitious model similar to the 2013 adverts that featured a bear and hare animated epic. Instead of the use of the epic model, the John Lewis chooses to apply the formula of a cute boy highly longing for the Christmas time to get a penguin gift in the 25th December. It reveals of how the by spends his time paling with the friend who is a penguin. At first, the penguin friend appears real but later it emerges that it was untrue, and perhaps CGI was entailed in the filming process. The film shows the Sam, who is the boy going to the field and playing Lego with his friend penguin (Monty). The two bounce to trampoline in unison and Sam notes the Monty is lonely as it sees couples touching hands. In Christmas time, Sam looks Monty one g ood thing, a mate that it had strongly missed all the time. Beside

Mcds Current Strategy Essay Example for Free

Mcds Current Strategy Essay Do we have a contradiction here? †¢ Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? †¢ Is the CFO correct in assessing that the main business of the company is to compete with other burger companies? †¢ What do you think of the current suggested strategy that McDonald’s develop a healthy line because this will continue to attract people whose main demand is burgers and fries? †¢ Do you think that the current socioeconomic demographics will continue to positively react to the McCafe’s? What would you suggests as strategies or main strategy for Mc? I dont think there is a contradiction in this case. In my opinion, we say it is a contradiction because McD company uses different strategy to different segments in the market. The company has been trying to build a new image of healthy food to go along the need of modern adults. On the other hand, however, the burgers and fries still take large pile of market. McD is well-known by there traditional products burgers and fries and there is one thing that we have to admit is that many people order burgers and fries in McD because customers eating habit has been changed by McD. As far as I know, I think McD can sell their original products as well as doing more advertisements of those new and healthier food to appeal new customers. Since McD has been playing a very important role of domain peoples eating habit, I suppose that McD should develop more, or I say different, concept of healthy food. With specific stores selling different stuff then analyze which chain is better to suit modern people. So I agree with the CFOs opinion. McD wants to be the NO.1 then it has to win in the market with other fast food companies. And to attract more customers is the point to gain more profit. To develop more healthy food, will definitely get more people to buy its stuff. As for the McCafe, lower price and better quality will be the motivation that people want to buy a cup of espresso in McC. But since there are more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the price and quality, the service and the diversity of products are important too.

Shakespeares Hamlet - Claudius Essay -- GCSE English Literature Cours

Claudius of Shakespeare's Hamlet’s G. Wilson Knight in "The Embassy of Death" interprets the character of Claudius in Shakespeare’s Hamlet: Claudius, as he appears in the play, is not a criminal. He is - strange as it may seem - a good and gentle king, enmeshed by the chain of causality linking him with his crime. And this chain he might, perhaps, have broken except for Hamlet, and all would have been well. But, granted the presence of Hamlet - which Claudius at first genuinely desired, persuading him not to return to Wittenberg as he wished - and granted the fact of his original crime which cannot now be altered, Claudius cannot now be blamed for his later actions. They are forced on him. As King, he could scarcely be expected to do otherwise. (n. pag.) This essay, with the involvement of various literary critics, will consider Knight’s evaluation in light of others’, and will thoroughly delineate the character of King Claudius, show his place in the drama, and interpret his character. The drama opens after Hamlet has just returned from Wittenberg, England, where he has been a student. What brought him home was the news of his father’s death and his father’s brother’s quick accession to the throne of Denmark. Philip Burton in â€Å"Hamlet† discusses Claudius’ sudden rise to the Danish throne upon the death of King Hamlet I: The fact that Claudius has become king is not really surprising. Only late in the play does Hamlet complain that his uncle had "popped in between the election and my hopes." The country had been in a nervous state expecting an invasion by young Fortinbras, at the head of a lawless band of adventurers, in revenge for his father’s death at the hands of King Hamlet. A strong new king was immediat... ...Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981. Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000 http://www.bartleby.com/215/0816.html West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957. Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.

Why You Should Purchase a PC :: essays research papers fc

Why You Should Purchase A PC Computers are capable of doing more things every year. There are many advantages to knowing how to use a computer, and it is important that everyone know how to use them properly. Using the information I have gathered, and my own knowledge from my 12 years of computer experience, I will explain the many advantages of owning a computer and knowing how to use a PC and I will attempt to explain why you should purchase a computer and learn how to use one properly. Webster's New World Compact Dictionary defines a computer as "an electronic machine that performs rapid, complex calculations or compiles and correlates data" ("Computer."). While this definition gives one a very narrow view of what a computer is capable of doing, it does describe the basic ideas of what I will expand upon. We have been living through an age of computers for a short while now and there are already many people world wide that are computer literate. According to Using Computers: A Gateway to Information World Wide Web Edition, over 250 million Personal Computers (PC's) were in use by 1995, and one out of every three homes had a PC (Shelly, Cashman,& Waggoner, 138). Computers are easy to use when you know how they work and what the parts are. All computers perform the four basic operations of the information processing cycle: input, process, output, and storage. Data, any kind of raw facts, is required for the processing cycle to occur. Data is processed into useful information by the computer hardware. Most computer systems consist of a monitor, a system unit which contains the Central Processing Unit (CPU), a floppy-disk drive, a CD-ROM drive, speakers, a keyboard, a mouse, and a printer. Each component takes a part in one of the four operations. The keyboard and mouse are input devices that a person uses to enter data into the computer. From there the data goes to the system unit where it is processed into useful information the computer can understand and work with. Next the processed data can be sent to storage devices or to output devices. Normally output is sent to the monitor and stored on the hard-disk or to a floppy-disk located internal of the system unit. Output can also be printed out through the printer, or can be played through the speakers as sound depending on the form it takes after it is processed. Once you have grasped a basic understanding of the basic parts and operations of a computer, you can soon discover what you can do with computers

Ohm’s law Essay

Predictions 1. The longer the wire, the more it will resist the flow of electrons 2. The wider the wire the less resistance it shall have. 3. Copper will be the wire which has the less resistance. 4. The different types of wire will have different levels of resistance. Accuracy I am intending to also get a reading for the length â€Å"zero† also using the crocodile clips and keeping the circuit identical. This shall be my â€Å"control†. I suspect that there will be resistance both in the circuit wires and in the multimeters. This will mean that the values obtained for resistance of the wire shall be slightly too high. By subtracting the resistance value of the circuit wire from the resistance calculations I will get a more accurate set of results. Also as I intend to draw a best fit line for my results, if all the points are slightly too high the gradient will be dramatically altered. The way in which the readings are being taken is designed so that the readings are random but in an orderly way so that I can spot any mistakes. Method Method used The method used was identical to that explained under the planning section, above. The results (i. e. readings on the multimeters), were taken down and put into tables. The results were as follows: Results For nickel chromium wire, SWG 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) T3Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) For nickel chromium wire, SWG 22 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) For copper wire, swg 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) Try 1 Try 2 Try 3 Ave. Try 1 Try 2 Try 3 Ave. For constantan wire, swg 30 Length (cm) Width (mm). Current Readings (Amps) Voltage Readings (Volts) For manganane wire, swg 30 Length (cm) Width (mm) Current Readings (Amps) Voltage Readings (Volts) Resistance values For Nickel Chromium Wire, SWG 30 Length (cm) Current (A) Voltage (V) Resistance (? )For Nickel Chromium Wire, SWG 28 Length (cm) Current (A) Voltage (V) Resistance (? ) For Nickel Chromium Wire, SWG 24 Length (cm) Current (A) Voltage (V)Resistance (? ) Patterns and trends It can be quite clearly seen in most of my results that when a graph of length and resistance are plotted the result is a straight line. In my case I have obtained a scatter graph with a very strong positive correlation. In graph 1 It can be seen that there are four straight lines passing through the origin. These straight lines are the values for Nickel Chromium at different gauges. The gauge values are as follows: Gauge Diameter (mm)   graph two, it can seen that this is not a relationship of direct proportionality as the correlation doesn’t â€Å"point† towards the origin. Also from graph one, it can be seen that the resistance increases as the length does. All these lines are straight and they all pass through the origin, so I think it is appropriate to conclude that Resistance is directly proportional to the length of the wire. Finally it can be seen from graph three that the resistance in different types of wire varies according to the type. Keeping the gauge constant this was tested and the results were as follows: Nickel Chromium is the most resistant, Manganane is the second most resistance, Constantan is third, And the least resistant is copper. All the evidence her proves that my results agree with my hypothesis. (c. f. section P). Evaluation Reliability The reliability of these results is quite good. This is because the procedure is relatively straight forward, and the numbers are not difficult to record. I think the results are certainly reliable enough to support both of my conclusions firmly. Anomalus results. There are a few anomalus results throughout the experiment. The resistance values in the table are not always increasing, and this is not always occurring at a steady rate. Good example of which are the readings for 40 and 50 cm on the copper wire. I think that this is just a mistake in taking down the results or possibly we didn’t wait foe the voltmeter to stabilize. Experimental errors These could include many things, the most likely of which are a short circuit, The wire may have heated up causing less resistance, and the readings on the multimeters could have been inaccurate. Further work This could include finding a more varied set of results, testing more types of wires. It could also include taking more readings to get better averages. I would suggest using all the rest of the equipment in the same way. Also one could try to investigate temperature changes by using insulated wires and a tray of cold/warm or hot water. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Womens Rights Essays

Womens Rights Essays Womens Rights Essay Womens Rights Essay n. d. Web. 22 Jan. 2013. 3. Europe ?„? « Women Suffrage and Beyond. Women Suffrage and Beyond RSS. N. p. , n. d. web. 22 Jan. 2013. 4. WOMEN IN THE ELI: women the HISTORY OF EUROPE womens politics: The Ferntntst Movement. WOMEN IN THE ELI: women in the HISTORY OF EUROPE Womens Politics: The Feminist Movement. N. p. , n. d. Web. 22 Jan. 2013. 2013.